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Strength and Beauty Embodied by Avant-Garde Women

Strength & Beauty Embodied by Avant-Garde Women

TAG Heuer Honors Influential Women and Avant-Garde Style

TAG Heuer President and CEO Jean-Christophe Babin & Uma Thurman
TAG Heuer President and CEO Jean-Christophe Babin & Uma Thurman

[New York], September 30, 2006 - Acclaimed Actress Uma Thurman Unveils Photo Exhibition - Burlesque Star Dita Von Teese Dedicates World Premier Performance

Together with Uma Thurman, TAG Heuer, one of the top world's leading luxury watch brands, hosted a unique photo exhibition on September 12th and event celebrating 15 exceptional women from 15 countries as seen through the eyes – and lenses – of the world's top female photographers.

"Strength & Beauty Embodied by Avant-Garde Women" is a project created by TAG Heuer to raise funds for the United Nations Development Fund for Women (UNIFEM). Through a series of 35 beautiful portraits, the participants contributed their time, celebrity and creativity to support UNIFEM's global mission to promote women's rights and gender equality.

The photographs will be on tour around the world for the rest of the year and available for auction in 2007. All proceeds will benefit UNIFEM.

TAG Heuer President and CEO Jean-Christophe Babin introduced the event ensued by Uma Thurman who, as TAG Heuer's ambassador, officially launched the project that is so close to her heart. Several of the initiative's accomplished women including Australian performer Delta Goodrem and French actress Emmanuelle Seignier just to mention a few also attended to reinforce their support.

Following the remarks, queen of burlesque and the United States portrait representative, Dita Von Teese unveiled her new "Bird of Paradise" show to an enthusiastic crowd that included TAG Heuer ambassador and NASCAR champion Jeff Gordon, actress Drea DeMatteo, R & B artist Eve, actor Jared Leto, actress Carmen Electra, and Jade Jagger. Sports icons and TAG Heuer ambassadors Sebastian Bourdais and Tanya Streeter also joined for the evening.

DJ Eve and her soulful spinning ensured a lively, champagne-soaked after-party that lasted late into the night.

"I couldn't think of a better way to honor Women and ensure gender equality than with this international project and last night's amazing celebration", noted Babin. "I am truly proud of our homage to Women's inner strength and beauty."

TAG Heuer President and CEO Jean-Christophe Babin & Uma Thurman
TAG Heuer President and CEO Jean-Christophe Babin & Uma Thurman
TAG Heuer President and CEO Jean-Christophe Babin & Dita Von Teese at the exhibition gallery.
TAG Heuer President and CEO Jean-Christophe Babin & Dita Von Teese at the exhibition gallery.
Dita Von Teese Dita Von Teese
Dita Von Teese
The exhibition gallery
Emmanuelle Seignier Delta Goodrem
Emmanuelle Seignier Delta Goodrem

About TAG Heuer

TAG Heuer, the reference in prestigious sports watches and chronographs since 1860, is now the fourth luxury brand in the world watch market. The Swiss watchmaking legend draws from its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. From the Olympic Games in the 1920s to its role as official timekeeper at 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team McLaren Mercedes in Formula 1 racing, world vice-champion in 2005 with its two drivers Juan Pablo Montoya and Kimi Raïkkönen. With world number 1 golfer Tiger Woods and tennis player Maria Sharapova, Hollywood superstars Brad Pitt and Uma Thurman, and Bollywood icons Shah Rukh Khan and Sushmita Sen, TAG Heuer more than ever stands for Sport and Glamour! All images courtesy of
The exhibition gallery.





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