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Target Debuts Mossimo Spring 2008 Collection

March, 2008 - Winter chills and multiple layers give way to cheerful brights and playful patterns found in the Mossimo for Target spring collection. Reminiscent of laid-back summer days, designer Mossimo Giannulli makes his mark on the style scene yet again with on-trend key pieces for women, men and children that are ideal for layering or wearing alone.


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Giannulli's keen sense of a woman's need for no-fuss style is reflected in this Spring's flattering silhouettes and lightweight fabrics. Dresses include ultra-feminine florals and punchy brights, as well as 60's-inspired tie-dye accents and paisley prints in corals and pinks. Fashion camisoles and smocked dresses updated with gauze fabrics, ruching and lace details, become office appropriate when coupled with signature swing jackets and baby-doll sweaters. Shorts run the gamut from slim-fit plaid Bermudas to preppy seersucker styles and classic deck pants that hit just below the knee. Must-have denim in a variety of washes transition from sporty to sophisticated when paired with a jersey knit or an empire-waist top with embroidered detailing.

The Mossimo for Target Plus Size women's collection provides on-trend and classic options for sizes 1X-3X. Jackets incorporate a touch of shine, while square-neck tops in brightly-colored floral and geometric prints frame the face and offer a flattering silhouette.

Combining function and style is key- and Mossimo for Target accessories instantly update any outfit. Pastel frame satchels in teal and peach make for the perfect carry-all. Gladiator sandals are the go-to flats and transition easily from day to night. Always a season staple, flip-flops in a variety of shades and patterns pack easily in colorful beach totes alongside glamorous, oversized sunglasses in tortoise and black.


This spring, Mossimo brings casual, relaxed fits and a mix of preppy and retro prints to his men's collection. Sueded, jersey polos and flat-front twill shorts create a laid-back, collegiate look, while camouflage, tartan plaids and seersucker stripes offer effortless ways to update any man's wardrobe. Classic henleys and worn-in cargo pants are casual styles for the weekend, and plaid shorts and striped oxfords provide a polished ensemble for nights on the town. The Premium Denim collection is back in a variety of styles and washes, incorporating paint splatters for a casual look or darker vintage washes with hardware detailing.
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Giannulli's love of the coastal lifestyle is reflected once more in his stylish take on swimwear for men. Whether the preference is classic bold-colored styles with contrast stitching or ultra-bright neons in emphasized floral patterns, this season's offerings are sure to brighten up the beach.


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The Mossimo for Target children's collection presents girls and boys with options to mix and match for school and play. For girls, layering tanks in soft pinks, yellows and earth tones create a sun-kissed look, while boys' faded tees boast surf motifs that match well with cotton shorts in primary shades. Girls look chic in floral smocked dresses and cropped hoodies, while boys look pulled together in western-inspired, yarn-dye shirts or preppy collegiate polos and aviator-pocket denim jeans.

"Mossimo continues to design smart, stylish options for the entire family," says Trish Adams, senior vice president, Target. "He caters to a wide audience with on-trend pieces as well as go-to wardrobe basics that can be mixed and matched to appeal to every fashion personality."

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