Fashion Trendsetter
Shop Nicole MIller and receive Free Shipping both ways!
Fashion Trendsetter Motto
Style Notes
Style Notes
Color Trends
Color Trends
Fashion Trends
Fashion Trends
Fashion Shows
Fashion Shows
Accessories
Accessories
Fashion Events
Fashion Events

H&M Launches Fashion Against AIDS

H&M Launches Fashion Against AIDS

Good Charlotte
Photographer: Daniel Jackson
Katharine HamnettTimbaland
Photographers: Daniel Jackson (left photo), John Scarisbrick (right photo)
H&M Launches Fashion Against AIDS

H&M and Designers Against AIDS (DAA) are joining forces in the battle against AIDS and are launching a collection for guys and girls together with Rihanna, Timbaland and other well-known designers, musicians and artists. The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world. The collection "Fashion Against AIDS" will be available in H&M's Divided departments from February 2008.

The artists taking part in "Fashion Against AIDS" are Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland and Ziggy Marley.

"Supporting the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause, "says Rihanna.

The idea behind the collection is to draw attention to HIV/AIDS and increase young people's awareness of it. Twelve million young people in the 15-24 age group are now infected with the virus. The initiative for this collaborative venture was taken by Designers Against AIDS (DAA), a non-profit organization that seeks to mould public opinion through collaboration with fashion designers, musicians and other artists.

"Fifty per cent of the people newly infected with HIV are aged between 15 and 24. There's an urgent need to do something in this target group. By combining fashion with music in this way we hope to get these young people to 'stop and think', as Katharine Hamnett puts it on one of the garments in the collection," says Ninette Murk, the founder of DAA.

The artists participate free of charge and 25 per cent of the proceeds from the collection will go to HIV/AIDS-prevention projects around the world. This will be coordinated by DAA and YouthAIDS, Population Services International's (PSI) HIV/AIDS prevention initiative which reaches more than 600 million young people in 60 countries.

"Every fifteen seconds someone in the 15-24 age group contracts HIV/AIDS. Shopping has never been more important. Every garment sold makes a difference", says Kate Roberts, the founder of YouthAIDS.

The collection comprises T-shirts, tank tops and hooded sweaters. All garments feature a print and the neckline label carries the name of the print designer. Some of the prints are low-key and subtle, and whisper that this is important. Others raise their voice. Katharine Hamnett's print in big, black, block lettering on a white background shouts "USE A CONDOM!", while Tiga's check all-over print calls for quiet reflection. Some of the squares have a different color and represent all those who have the virus. The idea behind the campaign is summed up by Henrik Vibskov's print: Be aware - it is still happening.

"It's a collection that's rich in color, with considerable commitment going into every garment. The artists have created personal prints with a strong sense of style," says H&M's head of design Margareta van den Bosch.

Prices vary from £7.99 to £19.99. All garments are made from 100 per cent certified organic cotton and carry a special hang tag that reads: "This might be the most important piece of clothing you've ever had your hands on."

Click to see the Womenswear Collection
Click to see the Womenswear Collection
Click to see the Menswear Collection
Click to see the Menswear Collection

For more information about H&M: www.hm.com

For more information about DAA: www.designersagainstaids.com

For more information about YouthAIDS: www.youthaids.org



CATEGORIES

RESOURCES

FOLLOW US

CONTACT

Color Trends Best Fashion Books & Magazines Google Plus About Us
Fashion Trends Fashion Awards & Exhibitions Facebook Contact
Interior Design Trends Fashion Directory of Links Twitter Privacy Policy
Jewelry & Accessories Trends Articles by Fashion Trendsetter Pinterest Newsletters
Lingerie Trends Fashion & Textile Trade Fairs Instagram Feedbacks
Runway Fashion Shows Awards, Competitions & Exhibitions YouTube Search
Style Looks Fashion News Releases LinkedIn Privacy Policy
Designer Collections Fashion Market News Amazon Store  
Style Notes Runway Show Dates TrendsetterInteriors.com  
Entertainment, Lifestyle and Culture Download Zone    
Add fashiontrendsetter.com to your Google toolbar © 2004 - 2014 | Fashion Trendsetter | All rights reserved |  XML   XML - Site Feed   117,938,445 page views

FOLLOW US

  Fashion Trendsetter Official Fan Page
Fashion Trendsetter
on Google+
Fashion Trendsetter at Twitter
Follow Us on Pinterest Pin It
Follow Us on linkedin
Custom Search

QUICK LINKS

 

Articles by Fashion Trendsetter

Interior Design TrendsInterior Design Trends

Entertainment, Lifestyle and Culture

Fashion Awards & Exhibitions

Designer Collections

Style Looks

Best Fashion Books & MagazinesBest Fashion Books & Magazines

Fashion Directory of Links

Fashion Trendsetter Store

Shop Derek Lam
Shop Yarnz.com Today!
Discover Fall 2014/15 Trend Forecasts
John Hardy
Shop New Arrivals at Nicole Miller and receive Free Shipping on any purchase!
BKRM 300X250
Shop AlternativeApparel.com
SUMMER 2014 WOMEN NEW COLLECTIONS
 
Editors' Closet
Annual Up To 50% Off Sale Men
The Shoeroom at FORZIERI.COM
Cavalli Class Bags