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StyleShoots Enters the US with Revolutionary Photo Studio for Fashion

StyleShoots Enters the US with Revolutionary
Photo Studio for Fashion


The photo machine of choice for fashion companies. Easy to use and magically removes the background.

Photo courtesy of StyleShoots -

[New York], August 2, 2013 - StyleShoots, a Netherlands based tech company, has developed a game-changing machine for the e-commerce business.

In response to the boom in fashion e-commerce, Maurits Teunissen and Bartel Huibregtsen founded StyleShoots, to simplify one of the most important steps in the process - photographing products for online display.

Companies like Tommy Hilfiger, Marks & Spencer, Perry Ellis, Valentino, G-Star and Macy's are already using the StyleShoots machine to cut time and costs for high-resolution product photos for their e-commerce and catalogues.

StyleShoots is an all-in-one system comprised of an illuminated glass tabletop, daylight simulation lamps and a Canon 5D Mark II DSLR camera. The system is powered by an embedded Mac mini computer and controlled by the user entirely via an iPad running a custom app. Files are ready for web in seconds, because StyleShoots processes and exports in photos in custom sizes, qualities and formats automatically.

The StyleShoots fashion photo studio in Shenzhen, China. Photo courtesy of StyleShoots -

StyleShoots - Taking a picture from StyleShoots on Vimeo.

Auto Alpha Software

Auto Alpha Software
StyleShoots' Auto Alpha software uses multiple images to cut out complex products like scarves with fringes, lace lingerie or fur coats. Cutting these out manually not only takes forever, in some cases it's just impossible.
Photo courtesy of StyleShoots -
StyleShoots uses a unique dual-shot process to automatically cut out products. The process known as Auto Alpha takes multiple images and applies advanced software tricks.

Particularly time consuming (sometimes impossible) items like fringed scarves, lace garments and fur coats are automatically delivered with a transparent background in seconds. Mastering backlight, camera and processing power, StyleShoots takes two photos - one with the LED backlight on, and one with it off.

Analyzing over 20 million pixels across multiple images, it precisely cuts out the product and delivers true alpha transparency in less time that it takes to style the next garment on the table.

Auto Alpha does it in seconds without breaking a sweat. The result is full alpha transparency, not just a white background. No clipping paths, outlines or masks to fiddle with. Alpha transparency means you can make collages of your photos for lookbooks and easily add effects like drop shadows and backgrounds.

For more information please visit StyleShoots -





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