Shop of the Week: Wut Berlin | Fashion Trendsetter

Shop of the Week: Wut Berlin

By Sophie von Oswald at TribaSpace

Wut Berlin has been on the illustrious and all-encompassing Tokyo retail scene since 2006. Founded by Yann Le Goec in collaboration with the H.P.FRANCE Group, the shop carries exclusively Berlin-based designers or designers who work and show in Berlin. The concept is an interesting one, as the Wut Berlin website states, "[we] show a selection of young Berlin and international designers in a space which reflects the beauty and the chaos of Berlin city. It is a space that offers prospects, possibilities of change and rediscovery."

According to Yann, "due to its history, Berlin provides a very creative platform for showing any kind of artistic project (fashion, art, music, etc.).

There is a kind of freedom of expression, which we can't find in more conservative cities like New York, Milan and Paris." Indeed, it's undeniable that the German capital attracts creative souls from every corner of the world, and in recent years has become a melting pot of artistry and originality.

Yann developed a strong interest in fashion from a very early age. Originally from France, he worked as a designer for Givenchy Japan, after which he moved to Osaka to work as a fashion design teacher for ESMOD in Osaka. Finally moving to Tokyo in 2002, Le Goec began working for the Japanese fashion powerhouse, H.P.FRANCE, building the foundations for the Wut Berlin project....read full article

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