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Niyona: Bags to Cherish

Niyona: Bags to Cherish

Niyona Kelly, SS11 Collection
By Philippe Pourhashemi at TribaSpace

April 11, 2011, Belgium - There are two areas in fashion where a person's sense of rationality goes into temporary blackout: shoes and bags.

In fact, Marc Jacobs based his last womenswear collection at Louis Vuitton around obsession and fetish, two key notions when it comes to accessories. Even though logomania is not as hot as it used to be - at least within the Western world - there's no denying that bags keep on generating major interest from buyers and customers alike.

Nina Bodenhorst, the 26-year-old founder and designer of Niyona, clearly understands the power of bags. She launched her own label in November last year, determined to make something that could satisfy her personal taste, as well as reflect the design heritage of Belgium, where she creates and produces her line:

"It was important for me to have my own brand, but I felt strongly about having it made in Belgium. Nowadays, most bag companies outsource their production elsewhere in order to reduce costs, but I really wanted Niyona to go back to craft and artisanship, which are two core values for me" With a background in Industrial Design - Bodenhorst graduated in 2007 from the prestigious Ecole de la Cambre in Brussels - and an internship at Delvaux, she quickly understood that making bags was her thing. Still, a desire for practicality and functional features were essential to her vision: "We started out with two styles, which were based around this idea of being able to carry shoes or clothes into your own full article

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