In Talk: Tanja Stadler of Staji

The Current Staji Collection.

By Natasha Binar at TribaSpace

April 22, 2011, Munich - Tanja Stadler is no stranger to the fashion business.

Before establishing her urban chic label Staji, Stadler ran a distribution and styling agency, bringing British, Belgian and American cool into the comfortable lives of Munich's fashionistas. Now the multi-talented designer is using these experiences to concentrate on her own label. TribaSpace spoke with Tanja to find out more about her latest enterprise.

TribaSpace: You established your first label ten years ago. What can you tell us more about the adventure?

I met an aspiring Canadian designer Maria Intscher in 2000, who at the time had just finished working for Alexander McQueen and Strenesse. She had many creative ideas, and I had similar thoughts on establishing and promoting a new brand. We connected immediately, and soon enough, the Maria Intscher brand was born.

For the next couple of years I commuted from the labels headquarters in Antwerp to my home in Munich, responsible for the sales and PR aspects of the business. The aesthetics of the brand were similar to the then famous Belgian designs: few colors, no-frills but accurate designs with a futuristic twist. The philosophy was to supply urban women with the right outfits for the 'urban jungle'.

I made a contract with Moschillo in 2003, in order to enter the Italian market. However, due to my personal circumstances the brand was sold to Moschillo later on...read full article

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