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In Talk: Elisabeth Synnes of Jumperfabriken

In Talk: Elisabeth Synnes of Jumperfabriken

In Talk: Elisabeth Synnes of Jumperfabriken
Josefina Dress by Jumperfabriken.
In Talk: Elisabeth Synnes of Jumperfabriken
Photos courtesy of TribaSpace.
By Melisa Gray-Ward at TribaSpace

June 28, 2011, Gothenburg, Sweden -- With a delightfully nostalgic take on bygone fashion, Swedish label Jumperfabriken confirm the lasting appeal of 1950s, 60s and 70s style for young and old customers alike.

Founded almost five years ago by locals Elisabeth Synnes and Carina 'Tullis' Zervakos, the relatively young label has quickly gone on to retail in wider Scandinavia and other stores as far flung as Japan.

Well-crafted, snug knitwear is their signature style, and Synnes and Zervakos profess a fondness for natural fibres such as wool, angora, alpaca and cotton. Cardigans, sweater dresses and twinsets compliment colourful frocks in each collection, while for the boys there is Ollefabriken - an equally enduring (albeit smaller) line of cardigans and pullovers.

We spoke with Synnes about Swedish fashion and the philosophy behind Jumperfabriken.

TribaSpace: How did your career in fashion begin?
Elisabeth Synnes: At a young age I decided that fashion and clothing would be my future. After working as salesperson in different shops I worked for many years [in other facets of fashion business], first as a buyer/production manager, and then as a designer for a big company. With all the experience I decided to start my own business together with a former colleague... and Jumperfabriken was born!

What is the philosophy behind Jumperfabriken?
To design beautiful, feminine clothes with inspiration from the 1950s, 1960s and 1970s - retro meets fashion. Almost the whole collection is knitted, including twinsets, jumpers, cardigans and dresses.

It's also a tribute to our mothers, grandmothers and the women in those days. We name our garments after them, and my mother appears on every garment's hang label.

In Talk: Elisabeth Synnes of JumperfabrikenJumperfabriken is based in Gothenburg - how does that differ from Stockholm?
Gothenburg is a smaller and calmer town than Stockholm. In Stockholm the fashion people and business is a lot more pretentious, which I really don't like. Here in Gothenburg you can also be more individual. I am tired of the fast fashion circus and wanted to build our brand on long-lasting, thoughtful slow fashion. Swedish brands Nudie and Monki are also based the full article

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