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Fashion Business Amplified: Tell Your Brand Story Online

Fashion Business Amplified: Tell Your Brand Story Online

Fashion Business Amplified: Tell Your Brand Story Online
Photo courtesy of TribaSpace.

By Diana Nóbrega at TribaSpace

September 9, 2011, [Berlin] - Fashion is by definition something that is constantly changing.

Fashionistas are used to changing their minds each season with every new collection, but when it comes to work routines the same cannot be said.

Today the industry changes at an even faster speed, referred to as "the relentless pace of the fashion industry" during a recent 032c magazine interview with Azzedine Alaļa. In the article the couturier states: "the world is changing rapidly. We see the proof of change every day in the news. Young people want change in this industry, too..."

Despite this desire for change Alaļa stresses that the industry remains stuck in old patterns. And this is not only true for haute couture, but for the majority of fashion brands today that try to balance their usual work routines with the new possibilities that technology provides.

"If brands can fully understand how to leverage their messaging and assets across digital platforms and engage with an active audience," affirmed Starworks Group founder James Grant to The Business of Fashion, "they can utilise the most powerful communications and sales tool that has ever existed in fashion."

Have you ever thought about how you tell your brand story online?

A website is a great platform to reflect your brand image but it leaves you alone on your island, dependent on outsiders visiting your website. E-mail marketing and traditional phone contacts are powerful and effective, but it can take awhile to connect with interesting brands (not to mention the cost).

As for social media, well, we don't even need to explain - it speaks loudly, but certainly works best when in connection with other platforms. That's why TribaSpace was created - specifically designed for fashion industry by those who understand it.

TribaSpace allows you to distribute your brand information to your contacts and increase your visibility those around outside your network. It gives you complete power to tell your brand story online. What you say. When. And to who. All you need is vision - you don't need to be a digital the full article

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