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BEHR 2015 Color and Style Trends #colortrends #Behr #interior #paints

BEHR 2015 Color and Style Trends

2015 Color Trends Featuring Four Eye-Catching Themes and 20 Captivating Hues

[New York], December 15, 2014 - Behr Paints has released their 2015 Color and Style Trends and 20 all-new exclusive paint colors with four inspirational design styles.

Vibrant Collection Highlights Top Trends to Inspire DIYers to Create Their Dream Home

Influenced by the pleasure and emotion color evokes, Behr empowers its consumers to create rooms that are balanced, stylish and inviting. By providing an extensive range of captivating color palettes, Behr's new trends offer creative inspiration to help consumers coordinate different colors and tones to maximize the level of energy they wish to convey in each living space. Wall colors can be dramatic or ethereal, energetic or relaxed. These wall colors can be beautifully complemented by colors in furnishings, textiles and décor objects for harmonious results.

"Color itself is like one of the senses, enhancing our world and our state of mind," said Erika Woelfel, Director of Color Marketing for Behr Paints. "Behr's 2015 Color Trends will help consumers pick the right color for their projects while providing a glimpse of how rooms appear in different tones."

Using this inspiration, Behr Paints has identified four on-trend themes with 20 all-new paint colors:

Deep Dreams

An invitation to a tranquil escape into a dreamy, mythical landscape, Deep Dreams features serene colors like teal, charcoal and eggplant that offer an oasis of relaxation in a bedroom. Balance is created with white trim, gold metallic and pops of citron yellow in the décor accessories. Lush layers of patterned textiles invite fuchsia, bright green, and purple into the mix.

Corresponding BEHR Paint Colors include:
Liaison T15-1 | Seared Gray T15-2 | Essential Teal T15-3 | Your Majesty T15-4 | Heritage Oak T15-5

Frosted Pastels

An open look at how pastels create stimulating environments when combined with zesty bright accents, the contrast of pastel and striking accent is balanced by touches of mauve and black found on floor stencils, fireplace tile and window treatments.

Corresponding BEHR Paint Colors include:
Dreamscape Gray T15-6 | Secret Blush T15-7 | Elusive Blue T15-8 | Dandelion Tea T15-9

Social Brights

A refined balance of brights and neutrals, lighter and darker colors, Social Brights features pure blue, red, purple and orange that feel energetic, draw attention and create a lively place for conversation. Shades of gray are the perfect balance on adjoining walls, trim or ceiling. Other intense hues make playful accompaniments in small decorative accessories for tabletop and shelving displays.

Corresponding BEHR Paint Colors include:
Clarified Orange T15-10 | Sonic Blue T15-11 | Graphic Grape T15-12 | Prime Purple T15-13 | Super Hero T15-14 | Plastic Lime T15-15

Nuanced Neutrals

A spotlight on weathered, rustic colors, the hallmark of today's mid-range neutral palette, Nuanced Neutrals features dusty aqua paneling and light tan walls, the casual companions of charcoal, lively copper and citrus orange accents.

Corresponding BEHR Paint Colors include:
Blue Clay T15-16 | Mocha Foam T15-17 | Snap Pea Green T15-18 | Mulberry Wine T15-19 | Peach Preserve T15-20

From the sweet charm of pastels, to the comfortable ambience of neutral tones, to the dare and majesty of deep and bright tones, Behr Paints has pulled together trends to capture the balance needed to create inviting, inspiring and dramatically transformed rooms. First, to keep pastel rooms from feeling overly sweet, a pop of bright color and dark accents add dimension and create an airy, feminine appeal. Touches of dusty earth tones ensure neutral rooms create a marriage of function and comfort. For deep and hued rooms, layers of color and texture in furniture, window treatments and other accessories add volume and interest, and rich patterns in textiles allow accent colors to shine. Finally, brights are used sparingly and balanced with lighter or darker colors to create a refined yet lively look.

Each original trend is showcased with a room image that embodies the theme, and includes a selection of diverse in-vogue colors. The Behr 2015 Color Trends brochure can be found in stores and includes detailed décor themes plus design and decorating tips to help consumers visualize each space. To further the visual experience, consumers can follow a QR code found on the back of the Trend Card brochure or watch a video online that brings the themes to life.

Additionally, explore, preview and purchase the 2015 Color Trends and select the project type, size, brand, and sheen on the ColorSmart by BEHR Digital Paint Store. This all-new tool allows consumers to purchase paint orders for delivery to their home.

The ColorSmart by BEHR Mobile application, available as a free download for iPhone® iPad® and Android™ compatible devices, helps users find the perfect BEHR Paint Color at the touch of a finger. For updates, fans can find Behr on Facebook at facebook.com/BehrPaint and on Twitter at twitter.com/BehrPaint. Plus, visit Behr.com for inspiration and how-to information and Behr's blog colorfullybehr.com to learn more about the 2015 Color Trends.

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products. Professional contractors can visit behrpro.com to learn more about BEHR® products and BehrPro® services. Behr is a subsidiary of Masco Corporation and is headquartered in Santa Ana, CA.



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