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The Secrets and Philosophy Behind Fashion Trend Forecasting

By NTD Israel

How do new trends in the world of fashion come about, and how can they be predicted?



This subject came up during a fashion and textile exhibition held in Israel.

Lee Edelcourt, an international trend forecaster and one of the most influential women in the world of fashion and design, arrived at the conference to share her knowledge with people in the industry.

Lee Edelcourt, Trend Forecaster:

“Intuition is one of the biggest tools to be a forecaster, but you also need to be able to not only grasp what will come, but try to understand why it is coming, try to embed it in society, try to find the arguments, the philosophy of why it is happening…. And you need to be able to not cling to the past, you always need to be able go forward.”...read the full article

Source & Credits: NTD Israel


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