||As the only upstream trade show coinciding with September’s fashion trade shows at Porte de Versailles, Interfilière makes the most of its unique position, taking advantage of these synergies to stand out from the crowd. |
An international leader (70% of exhibitors and visitors travel from abroad) dedicated to the intimates and beachwear markets, Interfilière is a source of inspiration for all markets. A veritable trend-spotter, Interfilière distinguishes itself through the quality and creativity of its exhibitors, capable of offering innovations, ideas and originality to the industry as a whole, whether manufacturers, designers, stylists or retailers…
The newly-designed communication media, highlighting these strengths, aim to convey a positive and exciting image of a trade show offering an explosive mix of dynamism, creativity and conviviality: Interfilière is a focal point for networking and business, offering an unrivaled range of intimates and beachwear, combined with genuine fashion vision.
At Eurovet's latest biannual color meeting several directions stood out and met with unanimous approval. There is growing interest in blush tones, echoes of romanticism and vintage refinement. Ongoing and unanimous fascination with nature - and therefore with green - is as strong as ever. The evolution of grays is very important. And then there are all the dark 'difficult' tones featured in super luxury seduction developments.
These are the colors which will be introduced at Interfilière in September 2009 for the a/w 2010-11 season. The color card specially produced for maximum color accuracy is available from Eurovet.
It's a fun atmosphere, inspired by those lovely old houses we all know... overflowing with an accumulation of precious memories, objects, trinkets, exciting details, treasured gifts... reassembled with a well-thought out spontaneity! Its charm lies especially in the mix of childhood favorites, in its freshness and accessibility to all tastes. A celebration of color, of traditions re invigorated with a new energy. A wealth of emotions with subtle references to a glorified domesticity.
The desire to cast-off the anonymity imposed by large-scale industrial production has deep roots. The hand-made spirit gains ground and opens territory which for lingerie is still largely unexplored. Don't hesitate... embrace the concept of craftsmanship, explore the details of artisan techniques and manual processes that exude a spirit of authenticity, that touch our innermost depths... our identity. Follow the example of the Slow Movement - especially strong in gastronomy - which aims to restore our know-how, our sense of quality and the art of living. Craftsmanship which is very modern with its new mixtures and audacious interpretations.