The event began on Tuesday (14) and ended on Sunday (19), in the capital of the southeastern Brazilian state of Rio de Janeiro. Beside the parades, there was a jewellery exhibition, where jewels made by 26 designers were shown. The six days of the parades of the Fashion Rio, at the Modern Art Museum (MAM), costed approximately US$ 2 million. Brazilian brands like Walter Rodrigues, Lenny, Salinas and Lilica Ripilica who have already exhibited in various countries, were among the 35 brands that were participating in the event.

While models like Gisele Bündchen, Naomi Campbell and Isabeli Fontana were heating up the Fashion Rio runways, buyers from Europe, Latin America, Africa, Japan and the United States were visiting the Fashion Business, the business fair that brought up together almost 200 brands, in an area of 5,000 square metres.

The fair organization expected 5,000+ visitors. The forecast was that sales to the domestic market should grow 15% this edition, totalling approximately US$ 145 million.

Fashion Rio collections will be leading the next summer season once again.

Source : ANBA & FASHION RIO