London Fashion Week Autumn/Winter 2013 Coverage: Zoë Jordan

By João Paulo NUNES, London Editor

Sometimes, fashion is just about what people want to wear. Although devoid of ingenious impetus, this pragmatic approach to the garments that clad the body as items of clothing rather than fashion is what keeps the business of dressing ticking along for most people. And this is what Zoë Jordan is not ashamed to focus on while producing her womenswear collections, in a commercial direction that have garnered a nomination for the 2012 BFC/VOGUE Designer Fashion Fund, and made her a finalist for Walpole Best Emerging British Luxury Brand 2012...read more