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Teatum Jones Spring/Summer 2012 Collection

Teatum Jones Spring/Summer 2012 Collection

Dreaming the Suburban Feminine Mystique

Teatum Jones Spring/Summer 2012 Collection

By João Paulo NUNES

London Editor

September 22, 2011 - [London] - Quite often, fashion designers seek inspiration in times past, and rework ideas, patterns and cuts from collections that made an impact in olden eras.

In most cases, the inspiration derived from the past is interpreted literally with a sense of nostalgia. However, it is when the past becomes a canvas that allows reinterpretation of social images through clothes that fashion reveals its creative and regenerative potential at its best. And this is what the young label Teatum Jones proved to the world with their outstanding Spring/Summer 2012 collection.

Despite having produced collections for a couple of years, Teatum Jones showed as part of London Fashion Week's official schedule for the first time on 16 September 2012. However, instead of showing in the main space where throngs of bloggers, press and buyers gather, Teatum Jones chose to unveil their sophisticated collection in the Royal Society of Arts, a Georgian building designed by Robert Adams in the early 1770s in central London. Amidst the dainty and traditional design of the room, with its plush peach-coloured carpet and ornate chandeliers, Teatum Jones unravelled an intelligent and deconstructive critique of the feminine mystique as portrayed in the the full article

Teatum Jones Spring/Summer 2012 Collection Teatum Jones Spring/Summer 2012 Collection Teatum Jones Spring/Summer 2012 Collection

Read Next: Holly Fulton Spring/Summer 2012 Collection





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