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Mara Hoffman Swim Hit the Runway in Miami at Mercedes-Benz Fashion Week Swim

Mara Hoffman Resort 2011 - Jungle Red,
Photo credit: Randy Brooke
Mara Hoffman Resort 2011 - Crystals - detail
Photo credit: Randy Brooke

Mara Hoffman Swim Resort 2011 Collection:"Mystic Jungle"


New York, NY, July 19, 2010 - New York based ready-to-wear & swimwear designer Mara Hoffman wowed Miami this year with her "Mara Hoffman Swim" fashion show, which took place on July 17th during the Mercedes-Benz Fashion Week Swim event at the Raleigh Hotel.

This season, Hoffman's muse goes on a mystical journey through the jungle, visiting crystal caves, rivers, oceans; a tongue-in-cheek Amazonian tribeswoman in a bikini following her White Horse spirit guide. This translated into a variety of unique silhouettes and eye-catching, bold and colorful prints, including a psychedelic "Batik", "Mystic" (geometric, with crystal shapes and the All Seeing Eye), "Crystal Collage" (colorful kaleidoscope with dark and light crystals), "Chief" (Native American influence), "Jungle" (African influence) and "Odyssey" (fluid lines, lighter colors).

In addition to original prints, the collection includes solid colors ranging from White, Red (new color for Swim), Highlighter (bright yellow), Mint, Neon Pink and Black. New shapes and styles are introduced, including a 4-strap bikini with strings and beads, an under-wire bustier, a sexy new one-piece with a deep neckline and cinched bow detailing, a twisted bandeau top shown with fold-over bottom with side tie, and a high-waist solid bottom with side criss-cross lattice detailing, shown with matching twisted bandeau. Lattice detailing is prevalent throughout the collection. A popular new embroidery detail is also introduced, adding Mara's signature flair to solid color styles, as well as a sexy mono-kini with black & white embroidery on the diamond shaped center panel.

For beach-to-night offerings, Hoffman's range includes a new convertible cotton jersey halter dress, which can be worn 3 different ways - as a bandeau dress, halter dress or skirt. A black modal jersey maxi dress with embroidery detail is also included, as well as a long fitted stretchy racer-back dress and a mini-dress with open back detail and lattice design, printed chiffon cover-ups and modal jersey cover-ups (in washable fabrics, easily worn also as night-time dresses) and the all-time favorite printed spandex leggings that can be worn for layering or as pants. She is also introducing a fabulous new printed canvas weekender beach bag with brown leather detailing.

For the first time, Hoffman has partnered with Alternative Apparel, known for their vintage soft tees and basics, for a special mini-collaboration for the show. VIP guests, including singer Ana Cristina, model Tori Praver and actor Brandon Mychal, received an exclusive custom tee in the Burnout Baseball style, designed with the "Crystal Collage" artwork. She also created a "Mara Hoffman for Alternative Apparel" poncho with a faded pastel version of the "Chief" print made in Alternative's ultra soft and cozy Eco-Fleece fabric, perfect for late night campfires after the beach, which debuted on the runway.

Mara Hoffman Resort 2011 - Alternative Poncho
Photo credit: Randy Brooke
Mara Hoffman Resort 2011 - Black Chiffon
Photo credit: Randy Brooke
Mara Hoffman Resort 2011 - Batik Legging
Photo credit: Randy Brooke

The show was produced by People's Revolution and featured jewelry by Lori Leven, and the hair was done by TRESemme and make-up by Lottie for Make-Up Forever. Hoffman also threw an after-party, which rocked the Florida Room at the Delano with a packed house. This collection will hit stores starting with the first delivery in the end of October for Resort, with continuous deliveries through 2011.

For more information please visit www.marahoffman.com | www.alternativeapparel.com



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