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International Flair at Mercedes-Benz Fashion Week Berlin | Jan. 27 - 31, 2008

International Favorite Zac Posen and German Fashion Label Joop! Confirmed to Show in Berlin This January Berlin

International Flair at Mercedes-Benz Fashion Week Berlin

20/12/2007 - Since his debut in 2002, Zac Posen has become the spotlight of the international fashion world.

Today, the New York designer announced that he would show his Resort 2008 Collection as the official closing show of Mercedes-Benz Fashion Week Berlin. As one of the fastest growing cities in Europe, Berlin's ingenuity and creativity were certainly significant factors in his decision to show here.

"Today Berlin is what New York was in the 80's. Berlin is one of the most dynamic cities in Europe and is full of creative energy and spirit." says Zac Posen. "I'm delighted to show my collection in such an amazing and inspiring atmosphere".

Also today, the prominent international fashion brand JOOP! announced its participation as an associate member of Mercedes-Benz Fashion Week Berlin.

"The participation of top design brand Zac Posen and fashion brand JOOP! at Mercedes-Benz Fashion Week Berlin is a great success for the event. The presence of these renowned international brands is a sign for the rising interest the international fashion scene has taken in Mercedes-Benz Fashion Week Berlin," said Massimo Redaelli, Senior Vice President of IMG Fashion Europe.

"We are proud that 2008 will once more see us presenting a fashion event in Berlin with international impact," said Dr. Olaf Göttgens, Vice-President Brand Communication Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week Berlin will help us to establish even closer ties between our brand and the fashion industry."

Along with Zac Posen and JOOP! the five day event will also feature collections by 30paarhaende, Heiress, Intuitive, Macqua, Marcel Ostertag, Sinemus, Stefan Eckert, Strenesse, Suzana Peric, Unrath & Strano at the Postbahnhof with associate members such as Hugo, Michalsky and Sisi Wasabi.

Additionally, the Karstadt "New Generation Award" will be organized to identify and support exceptional emerging talent based in Berlin. Each chosen designer will receive the opportunity to showcase their collection at Mercedes-Benz Fashion Week Berlin.

IMG is proud to announce besides of title sponsor Mercedes-Benz the following partners of the Mercedes-Benz Fashion Week Berlin: American Express, Freixenet, Karstadt, Maybelline Jade and Veltins.

Mercedes-Benz Fashion Week Berlin begins on Sunday, January 27th with the HUGO by Hugo Boss Collection and closes Thursday, January 31st with Zac Posen. This season's Mercedes-Benz Fashion Week Berlin show will run in conjunction with an exiting portfolio of fashion events in Berlin including the trade shows Premium, Ideal and Stark as well as Projekt Galerie.

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