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Find New Fresh Directions for Spring/Summer 2008 at Pure

Find New Fresh Directions for Spring/Summer 2008 at Pure

Find New Fresh Directions for Spring/Summer 2008 at Pure Find New Fresh Directions for Spring/Summer 2008 at Pure

With only a few days to go - Pure, taking place on 5.6.7. August 2007 at London Olympia, will bring together more new individual womenswear and accessory brands to show Spring/Summer 2008 collections as well as essential top-ups on Autumn/Winter 2007/2008.

New designer names to take their stand at Pure includes;

Ruby Rocks; will launch a fun and flirtatious collection with beautiful dresses for all occasions incorporating a feminine and urban balance, set to provide a fresh approach to women's streetwear. The brand offers a mellow classic blend of fabulous cuts and quirky prints with something extra to make the girls immediately feel good and be noticed.

Antik Denim; a favourite among style-conscious women, the brand offers a complete wardrobe. In addition to jeans, they bring vintage-styled T-shirts, boots, and belts. Antik Denim is a new American classic - It's not about denim - it's about the pleasure of denim. The Spring/Summer 2008 offers a comfortable fit, premium material, and an attention to details that raises the bar.

Fenchurch; showing in Pure Spirit, this new strong brand is feminine, sweet yet sexy. It reflects the perfect streetwear fashion label for sassy girls with their own style who want to stand out from the crowd.

Modström; a new eye-catching ready to wear collection with looks that signal femininity with a raw touch. The style reflects dynamics and acute fashion of high quality. The brand shows a flair and unusual sense for design, varying in look and style adapting to a constantly changing fashion industry. for renewal on the market.

Fuzzy Nation;
launches a collection of colourful and quirky, fully functional handbags designed in the form of dogs - bag breeds include the Boston, Chihuahua, Dachshund and Pug. A striking aspect of the bags is the contrasting fabrics and colours used within the range - adding unique sense of charisma for this new eye-catching fashionista accessory.

Amishi; has the answer to the evening bag dilemma, by introducing a collection of luxury evening clutch bags, creating a storm when worn on a night out. The collection includes The Evening, The Luxury and Bridal Beauty, all intricately beaded, using semi precious stones such as rose quartz, rubies, jade emeralds and yellow amber as well as Swarovski crystals imported from Austria.

Annie Jones;
is another fresh newcomer at Pure, launching a desirable range of leather bags, featuring studs, zipper tags and useful pockets. These key accessories are versatile and hugely fashionable, and will be popular among women who enjoy spacious handbags.

Edited into five distinct buying sections, brands at Pure are hand selected ensuring premium product and to help guide buying. Offering an exciting mix of ready-to-wear and accessories, buyers will find all the season's must-haves under one roof from jewellery, belts, bags, shoes and hats through to summer dresses, skirts, denims, knits and jerseys.

Visitors can take away trend and buying directions from the daily Pure catwalk shows, styled in line with WGSN trends and the Drapers' Fashion Forecasts, who offer exclusive insights for Spring/Summer 2008.

Find New Fresh Directions for Spring/Summer 2008 at Pure

PURE at London Olympia
5.6.7. August 2007

Buyers must register in advance for their complimentary buyer tickets to
Pure 5.6.7. August 2007 at or call +44 (0) 870 429 4514





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