Pure Spirit Entice with Its New Offering

10-12 February 2008 Olympia London Autumn/Winter 2008/2009

Pieszak is a strong new Danish fashion brand launching at Pure targeting the sassy yet feminine woman.

Gia London, launching this season,

Applebottom’s collection heats up frosty capped mountains with python prints and snake embroideries. Poison would be an under statement when watching the Applebottoms girl walk down the street. Key pieces include corset waisted jeans, Deep V-neck halters, sleek Satin pants and shorts. Sex appeal is not something that will be lacking this season.

Peggy Sue is a new women’s t-shirt brand showcasing a collection of limited edition American Retro design t-shirts in a range of fashionable colours. A celebration of nostalgia is reflected in the designs depicting fun, reminiscent of the 1950s. All t-shirts are soft, top quality cotton and styled to fit and flatter the female form.

Entoomemetto from Spain, present their autumn/winter 2008 collection in the light of cautious and sober style in which women are dominating the situation with a free and bold style.

Smash was founded in Amsterdam in the swinging nineties as a club-wear label. Today it’s recognized by its street-wear look, maintaining its individual ¨cutting edge¨ and creative style. The collection is diverse with prints, colours, combined with embroideries and stamps, multilayered designs and tempting necklines. The style is sporty with a touch of fashion that gives a different outcome. With its happy and informal style it attracts the young public and the young at heart.

Urban Concept target women who want to wear what is on the latest catwalks, fresh, young and sensitive.

Among the returning key brands to look out for are: Aura Bella; Ben Sherman; Critical Mass; Darimeya; Duck and Cover Womenswear; Eucalyptus; Komodo; Lily Kitten; Lipsy; Looking Glass; Looking Glass Boutique; Mamatayoe; Max C; Milk + Honey; Monkee Genes; Motel; nümph; Olga de Polga; Orion; Ruby Rocks; Sugarhill; TFNC; Traffic People and Yumi.

In addition to the mix of creative collections, Pure offer womenswear for all occasions across the Grand Hall, a new Footwear Section on the first floor Gallery, alongside the impressive Accessories Section. Pure will also be hosting daily inspiring catwalks and exclusive Drapers’ Trend Presentations on the centre catwalk.

To view the Pure brand gallery, gain more information and to pre-register for free entry, buyers can go to www.purewomenswear.co.uk