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The Golden Age of CoutureThe Golden Age of Couture
The Golden Age of Couture

The Golden Age of CoutureThe Golden Age of Couture


The launch of Christian Dior's New Look in 1947 marked the beginning of a momentous decade in fashion history, one that Dior himself called the 'golden age'. Celebrating the end of war and the birth of a new era, it set a standard for dressmaking and high fashion that has rarely been surpassed.

In Paris, couture houses such as Balenciaga, Balmain and Fath attracted worldwide attention for elegance and glamour. London was renowned for formal state gowns by court dressmakers and impeccable tailoring by designers like Hardy Amies.

The production of couture was important to the prestige and economy of both France and Britain. While traditionally catering for wealthy private clients, the couture houses also sought new markets. As the decade progressed, they created perfumes, opened boutiques and licensed their designs to foreign manufacturers. By the late 1950s, the leading couture houses had become global brands.
Exhibition opening times
Daily 10.00-17.45
(last ticket sold 16:45, last entry 17.00)
Fridays 10.00-22.00
(last ticket sold 20.45, last entry 21.00)

Closed 24-26 December
Late night opening
The V&A is now open late every Friday - take this opportunity to visit The Golden Age of Couture, meet friends and have a drink in our new café-bar.
How to reach the V&A
Victoria and Albert Museum
Cromwell Road
London SW7
020 7942 2000
www.vam.ac.uk


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