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Mercedes-Benz Dutch Fashion Awards

Mercedes-Benz Dutch Fashion Awards

October 2, 2007 - On November 1st the Dutch Fashion Foundation organizes the first edition of the Mercedes-Benz Dutch Fashion Awards: A new initiative in order to create a focus moment in the entire Dutch fashion industry.

This evening, an international jury will choose the Dutch fashion designer who is most likely to succeed in bringing his/her label onto the international market. This designer will receive the Mercedes-Benz Dutch Fashion Award: a financial reward of 25.000 Euro which will enable him/her to take further steps in the international fashion industry.

The Mercedes-Benz Dutch Fashion Awards is a celebration moment for Dutch fashion, created to assemble the Dutch fashion field and industry. It is a collective freeze moment to develop the Dutch fashion industry and boost innovative design. The Mercedes-Benz Dutch Fashion Awards call the attention of the international fashion industry to Dutch fashion and connects fashion creativity with commerce. This annual focus moment is also a presentation platform for the highest level of Dutch fashion talent.

Pre-selection committee
To gain an indirect, objective and independent vote the Dutch Fashion Foundation has invited a select group of national decision makers and key-players with a cultural and economical background into the Academy of Dutch Fashion Design. The members of the Academy have all individually listed their top ten of most promising Dutch fashion designers. From these selections a maximum of ten designers will be chosen by the chair man of the jury and the honorary member of the international jury to participate in the Mercedes-Benz Dutch Fashion Awards.

Members of the Academy of Dutch Fashion Design: Amsterdam International Fashion Week - Arnhem Fashion Biënnale - Dutch Fashion Foundation - Fonds voor Beeldende Kunst Vormgeving en Bouwkunst - HTNK - Intres - Modefabriek - MODINT - Orson+Bodil - Prins Bernard Foundation - World Fashion Centre

Each fashion designer to participate in the Mercedes-Benz Dutch Fashion Award is selected by the criteria that he/she:

- is graduated from an (inter)national fashion academy,
- has the Dutch nationality,
- has its own registered enterprise,
- has developed at least five collections under his/her own label,
- has distinguished talent, a unique style and knows to present this convincingly,
- has already taken strategic steps to imbed in the international fashion field.

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