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European Fashion Award - FASH 2015 | Freedom - SDBI | Posted By Senay GOKCEN, Editor-in-Chief #FASH #FASH2015 #Fashion #SDBI @FTrendsetter #FashionTrendsetter European Fashion Award - FASH 2014 | Rhythm

European Fashion Award - FASH 2015 | Freedom

German Fashion Industry Award Celebrates 10th Anniversary

By German Fashion Industry Foundation
[Stiftung der Deutschen Bekleidungsindustrie - SDBI]

[Berlin], August 6, 2014 - Fashion as the expression of attitude: whether social utopia, poetic symbol of protest or escape from the everyday - freedom has many different dimensions. On the occasion of its 10th anniversary, the European Fashion Award FASH 2015 is looking for fashion designs with the theme of "Freedom".

European Fashion Award - FASH 2015 | Freedom
Image © Christof Nardin | Courtesy of SDBI.DE
A special challenge this topic presents is digitalization, as technology tends to advance faster than our culture. Increased surveillance and uniformity follow. Freedom also plays a special role in Berlin, the new home of the German Fashion Industry Foundation (Stiftung der Deutschen Bekleidungsindustrie) in short SDBI. Berlin was the city where the parties NSDAP and SED reigned, famous for the Iron Curtain and the fall of the Wall, and where many social and artistic experiments took place. Today, the city is known as a creative center and fashion metropolis, offering artistic freedom like no other.

Participants From Around The Globe

The globally advertised competition targets especially talented design students from all areas of design beginning with the fourth semester. A second category is open to final projects from the year 2014.

Registration is now open at www.sdbi.de and runs until the deadline on September 12th.
Projects must be submitted by September 26th, 2014.
The detailed scope of the competition is available at www.sdbi.de.

The Fashion Talent Award "Designer for Tomorrow" : Mercedes-Benz Fashion Week Berlin SS15

Former winners of the European Fashion Award FASH – for example Danny Reinke (2014), Tim Labenda (2013), Ioana Ciolacu (2011) or Adrian Sommerauer (2009) – show how useful it can be to take part. Their collections were highlights of Berlin Fashion Week: www.sdbi.de/~
Prizes Totaling 80,000 Euros
The overall value of the prizes for the European Fashion Award FASH 2015 is 80,000 Euros. In addition to cash prizes of 10,000 Euros students will also receive support for the presentation of their projects. The winning projects will be photographed by multi-award- winning fashion and portrait photographer Franco P. Tettamanti, who has worked for brands like Dior, Louis Vuitton, Akris or Vivienne Westwood.

Jury Of Experts
A jury consisting of international experts from the areas of design, communication and the media will select the winners according to pre-determined criteria. Franco P. Tettamanti is among the jury members, as well as Torsten Hochstetter, Global Creative Director of Puma and Margareta van den Bosch, Creative Advisor for H&M.

10th Anniversary
The European Fashion Award FASH celebrates its 10th anniversary with this competition. The award was presented for the first time in 2005 during the sporting goods trade show ISPO in Munich. Since then it has established itself as one of the most important international endorsement awards for fashion design students.

The European Fashion Award FASH by the German Fashion Industry Foundation (SDBI)
The European Fashion Award FASH is an annual competition held by the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation - SDBI) since 2005. Thanks to its tradition, fairness and strictly professional direction, the challenging tasks, international jury and elaborate selection process with the help of submitted fashion collections, its documentation, and last, but not least, the career success of its former award winners, the award has become one of the most important international endorsement awards for fashion design students.

The global competition targets especially talented design students from all sectors of design beginning with the fourth semester. The second category is open to final and graduate projects.

SDBI was founded in 1978 by fashion entrepreneur Klaus Steilmann with the goal to foster a new generation of designers. In 2008 the foundation's charitable work was honored with an award as part of the German government and commerce initiative "Deutschland - Land der Ideen" / "Germany Land Of Ideas".

For more information please visit at www.sdbi.de | www.facebook.com/SDBI.DE



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