Fashion Trendsetter
Sign up for our newsletter and save 10% Off your first order!
Fashion Trendsetter Motto


Style Notes
Style Notes
Color Trends
Color Trends
Fashion Trends
Fashion Trends
Fashion Shows
Fashion Shows
Fashion Events
Fashion Events

BFC / ELLE Talent Launch Pad 2010 Winners

BFC/ELLE Talent Launch Pad Selection Day
BFC/ELLE Talent Launch Pad Selection Day

Image: Seated L-R: Helene Rapaport (Bernards of Esher), Louise Carter (BFC), Helena Christensen, Lorraine Candy (ELLE UK), Tanya Hughes (Talk PR), Sam Ranger (stylist). Standing, L-R: Sara Berman (designer), Oscar Pinto-Hervia (Hervia Bazaar), Justine Mills (Cricket), Donna Wallis (ELLE UK), Julia Aitken (Stanwells), Anna Park (ANNA). (Credit: Robert Harper, Courtesy of
BFC/ELLE Talent Launch Pad Selection Panel
BFC/ELLE Talent Launch Pad Selection Panel

Holly Fulton samples. (Credit: Robert Harper, Courtesy of
BFC/ELLE Talent Launch Pad Selection Panel
BFC/ELLE Talent Launch Pad Selection Panel

David Longshaw samples. (Credit: Robert Harper, Courtesy of

[London], September 2, 2010 - The British Fashion Council (BFC) and ELLE magazine announced the inaugural winners of the BFC / ELLE Talent Launch Pad 2010.

Six new designer businesses, Clemency London, David Longshaw, Eudon Choi, Holly Fulton, Irwin & Jordan and Yunus & Eliza, have been selected for this new initiative to develop a British retail base with professional support to develop long term business success.

Clemency London
Photo courtesy of

The winners of the BFC / ELLE Talent Launch Pad impressed the selection panel with their unique collections, demonstrating a diversity and freshness that would have a broad British appeal. Designers eligible to apply for the scheme were in their first two years in business.

The selection committee comprised leading British independent retailers, brand development experts and fashion influencers. The panel members were Lorraine Candy, editor ELLE, Donna Wallace, Accessories Editor ELLE, Caroline Rush, CEO of the British Fashion Council, Emma Jones from Mirabelle Edgedale, Helena Christensen model and photographer, designer Sara Berman, stylist Sam Ranger and partner retailers Anna Park from ANNA, Helene Rapaport from Bernards of Esher, Julia Jaconelli from The Courtyard, Justine Mills from Cricket, Oscar Pinto-Hervia from Hervia Bazaar, and Julia Aitken from Stanwells.

All retail partners have commited to placing orders for at least one of the shortlisted designers for two seasons and to host in-store events to raise the profile of the designers to their regional audiences.

The six designers will have access to ELLE magazine's top stylists, photographers and creative directors to devise marketing materials including images and films. ELLE UK will also give the scheme extensive editorial and promotional support.

Lorraine Candy, Editor-in-Chief, ELLE commented "With the spotlight shining on London Fashion Week we must nurture the young, emerging talent that underpins the industry - and capitalise on its new found professionalism. There is a realisation among new British designers that as well as creative skill, business acumen is essential. We found six fantastic new names we think have potential to thrive - and it's now up to us to help take them to the next level; to use our expertise to get their clothes on the rails and into shoppers' hands. ELLE is delighted to be working with the BFC on this unique, mentoring project to bring a new injection of talent straight to the shops, sitting alongside hugely successful international brands."

The Talent Launch Pad was developed as a legacy initiative of the British Fashion Council's 25th anniversary to assist new designer businesses to develop a solid British market, have access to retail mentors and through this raise their profile regionally and nationally through editorial and professional marketing material.

Helene Rapaport, from the retail store Bernards of Esher, commented "We are delighted to promote young, fresh and exciting new talent in our store to give them the opportunity to sit with established brands, providing them with a platform for their collections to be seen."

Caroline Rush, CEO of the British Fashion Council, said "The new launch pad will give these young designers full access to the top boutiques whilst providing them with expert business advice. The competition was extremely impressive; however the chosen winners were clearly the strongest showing originality and a solid business plan. The panel believed they would benefit greatly from the support of this new initiative."

For more information please visit:

British Fashion Council | Talent Launch Pad





Color Trends Best Fashion Books & Magazines Google Plus About Us
Fashion Trends Fashion Awards & Exhibitions Facebook Contact
Interior Design Trends Fashion Directory of Links Twitter Privacy Policy
Jewelry & Accessories Trends Articles by Fashion Trendsetter Pinterest Newsletters
Lingerie Trends Fashion & Textile Trade Fairs Instagram Feedbacks
Runway Fashion Shows Awards, Competitions & Exhibitions YouTube Search
Style Looks Fashion News Releases LinkedIn  
Designer Collections Fashion Market News Amazon Store  
Style Notes Runway Show Dates  
Entertainment, Lifestyle and Culture Download Zone    
Add to your Google toolbar © 2004 - 2021 | Fashion Trendsetter | All rights reserved |  XML   XML - Site Feed   159,211,238 page views


  Fashion Trendsetter Official Fan Page
Fashion Trendsetter
on Google+
Fashion Trendsetter at Twitter
Follow Us on Pinterest Pin It
Follow Us on linkedin
Custom Search



Articles by Fashion Trendsetter

Interior Design TrendsInterior Design Trends

Entertainment, Lifestyle and Culture

Fashion Awards & Exhibitions

Designer Collections

Style Looks

Best Fashion Books & MagazinesBest Fashion Books & Magazines

Fashion Directory of Links

Fashion Trendsetter Store

Shop Jones NY
Free Shipping Over $20+
rag & bone x Vuarnet_300x250
300x250 Jason Wu Elixir
Dear Bowie Spring Collection
Shop ViX New Arrivals
300x250 Women's New Arrivals
Wedding Shoes at AshburySkies
Shop at nOir Jewelry!;
Shop New Arrivals at Nicole Miller!