Deadline: October 15th, 2006
September 1, 2006 - The fifth edition of Dressing Codes – the competition organised by Domus Academy and Future Concept Lab with the support of Deborah Group – intends to confront itself for the first time with a real dedicated production.
Besides the traditional cosmetic products and according to the brand philosophy, Deborah Group is investigating decorative elements close to the body, in order to widen the action of 'Deborah aesthetics'. Following this approach, this year session proposes to examine the different points of the body with strong design broadmindedness.
Starting from the body as driver of the project the focus is put on those areas that have always been a site of decoration: head, neck, breast, arms, hands, hips and feet. These are the points where to work on with small objects with functional or simply decorative characteristics. Hats, hair bands, hair styling, earrings, tattoos, necklaces, bracelets, rings, tops, t-shirts, belts, flip flops and knick knack accessories for mobile phones and bags... these are some of the most obvious categorisation of products proposed, but they can be extended to new functions and objects.
The participants are asked to develop a complete and consistent collection able to consider all these aspects in a summer philosophy: the collection will be spring/summer 2007.
The competition is open to all people who acquired a studying and/or working experience in the clothing/accessory field and who are interested in attending Domus Academy Master in Fashion Design or Master in Accessories Design 2007 (January - December).
The candidates are asked to develop a research on the worlds of Deborah makeup, Deborah body (Bioetyc), Deborah sun treatments (Bioetyc) and Deborah skincare (Bioetyc), aimed at realising products that are consistent with the approach of the brand. The participants are asked to create accessories and small decorative pieces. The objects can also go beyond their conventional function of use (traditional earrings or hair clips).
Each collection will need to present the development of at least 10 objects or series of objects. The candidates are requested to present an original project in line with the brief, including: - an iconographic research illustrating the personal perception of the world Deborah, an innovative vision of the colour as well as the cultural and design references, together with a short explanation text; - development of a S/S 2007 collection working on different parts of the body among the mentioned ones. The projects will have to be complete of technical descriptions and explanation of materials. It will be possible to use Deborah institutional logo (www.deborahgroup.com), but it won't be necessary to use the flower logo of the Brand. The realisation of a prototype is not required, though projects sent with a prototype may receive preferential treatment.
The works will have to be sent to Domus Academy "Dressing Codes Competition", Via Watt 27 – 20143 Milano, by and not later than October 15th, 2006 (the postmark will apply). All the materials will have to be in A4 format – digital works will not be accepted (floppy, cd rom, etc.). The project will have to be accompanied by a resume of the candidate.
The prize is a scholarship covering the whole tuition fee for the Domus Academy Master in Fashion Design or Master in Accessories Design (Euro 17.000 + VAT 20%) to be used for the Academic Year 2007 only (January – December). The winner and the finalists will be contacted via e-mail. In case the winner gives up, the scholarship will be given to the candidate ranking second. Once arrived in Italy to attend the course, the winner will be given the chance to develop his/her project, which will be produced by Deborahgroup with a special label.
Sofia Bonetti, Deborah; Brunella Caccaviello, Domus Academy; Francesco Morace, Future Concept Lab; Cecilia Schena, Deborah; Barbara Trebitsch, Domus Academy; Mario Trimarchi, Fragile. Judges might change without notice.