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Mercedes-Benz Brings International Designers to Berlin

Mercedes-Benz Brings International Designers to Berlin

The Mexican design duo Jesus Ibarra and Bertholdo Espinoza presents its newest collection as part of the Mercedes-Benz Fashion Week Berlin. Photo courtesy of Mercedes-Benz.

Mercedes-Benz is proud to present cult Mexican label JESUS IBARRA + BERTHOLDO (JI+B) in Berlin this season. On July 9, 2010 at 6 pm, the design duo will show its newest collection as part of the Mercedes-Benz Fashion Week at the official venue at Bebelplatz.

JESUS IBARRA + BERTHOLDO (JI+B) is currently the hottest label in Mexico.

The designers Jesus Ibarra and Bertholdo Espinoza have enjoyed great success in their homeland after founding the label in 2002.

The duo's creations are characterized by distinct forms and intense, high-contrast color combinations.

Jesus Ibarra and Bertholdo Espinoza - who originally trained as architects -draw their creative direction from around the world, and there is strong influence of art and architecture in their design signature.

Named as "Design Icons" by the influential magazine Architectural Digest, Jesus Ibarra and Bertholdo Espinoza are recognised as pioneers of the Mexican fashion scene.

Numerous prizes including the MEXICO FASHION AWARD and participation in the largest fashion shows such as Mercedes-Benz Fashion Week in Mexico are indicators of their success. Now they are finally showing their unique designs at Mercedes-Benz Fashion Week in Berlin - Spring/ Summer 2011.

Models wearing the Mexican design duo Jesus Ibarra and Bertholdo Espinoza's Autumn/Winter 2010 collection. Photos courtesy of Mercedes-Benz.
Mercedes-Benz Fashion Week in Mexico was founded in 2007 by Mercedes-Benz in collaboration with Mexican VOGUE and Fashion TV. Today the event is the country's most significant fashion platform.

This season Mercedes-Benz is expanding its fashion campaign in Sweden and will function for the first time as title sponsor of Mercedes-Benz Fashion Week in Stockholm. The upcoming event will be held on August 16-22, 2010.

Overall Mercedes-Benz is involved in fashion events in 30 countries on every continent. In addition to Berlin, New York, London, Milan and Paris, the German luxury brand has been continually present at exclusive fashion events in other major international cities including Amsterdam, Buenos Aires, Mexico City and Stockholm. The focus of all these worldwide fashion campaigns is to offer innovative designers an international platform for presentation.

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