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Express Your Style | Mercedes-Benz Middle East First Fashion Design Contest

For the Launch of the E-class Cabriolet

For over a decade, Mercedes-Benz has been engaged in the world of fashion and has established itself as an experienced partner of major international fashion platforms.

June 8, 2010 Dubai - The connection Mercedes-Benz and fashion matches perfectly, as people expect the same from fashion as they do from cars - an unmistakable style that conveys their individuality and way of life.

In the world of fashion as in the world of automobiles, design therefore plays a central role.

In addition elegance and design have been the major factors of success for the brand Mercedes-Benz ever since.

In a pursue of the above, Mercedes-Benz Middle East started his first fashion design contest for the launch of the E-Class Cabriolet in April 2010.

The aim of the contest was to find and create a platform to promote local upcoming fashion designers from the Middle East region.

The theme for the contest was Express Your Style and the upcoming designers were expected to design and tailor Summer Holiday dress inspired by the new Mercedes-Benz E-Class Cabriolet.

1st place Maimoona Hussain
2nd place Azade Zandi

The first three winners of
Express Your Style Fashion Design Contest are:

1st place Maimoona Hussain
2nd place Azade Zandi
3rd place Bodoor Abdulqader

3rd place Bodoor Abdulqader

The local designers showed great interest in the initiative, and for the first month of contest period we have received 54 designs from 45 designers.

In addition around 4,000 fans joined our specially launched Express Your Style Facebook fan page. (

The 20 most voted entries by our Facebook fans continued in round 2 of the contest and were promoted on a special VIP event in a luxury Dubai fashion boutique on 02 June 2010.

Special award for the best Facebook presentation was handled to Mrs. Salma Aali.

The winners were selected by 4 jury members, including:

Sylvia Nikolova - Senior Marketing Specialist Daimler Middle East and Levant,
Hiba Hammoud - Fashion Consultant,
Denis Ravizza - Art Director ESMOD Dubai,
Sally Matthews - Assistant Fashion Editor in Harper's Bazaar Arabia.


The winners will receive amazing awards, including:
• Two VIP tickets to the Mercedes-Benz Fashion Week in Berlin S/S 2011 for four days (07-10.07.2010), one-to-one meeting with a well-known German fashion designer, backstage tour, Invitation to a fashion party.
Two return air tickets from the winner's country of residence to Berlin including hotel accommodation
• 1 year free subscription for Harper's Bazaar magazine
• 1 month internship in the Harper's Bazaar head office in Dubai
• 2 VIP tickets for ESMOD 2010 annual graduation ceremony
• Mercedes-Benz test drive for a weekend
• Special Silk Scarf from the Mercedes-Benz lifestyle collection
• Special edition book "Mercedes-Benz Fashion Week Berlin Backstage"
All images are courtesy of Mercedes-Benz Middle East and © Fashion Trendsetter





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