The 9th Year !
Almay Brand Ambassador Kate Hudson plays the beautiful and vivacious Darcy in the new romantic comedy Something Borrowed, from Alcon Entertainment and Warner Bros. Pictures, opening nationwide May 6, 2011. Living in New York City, Darcy has it all - a close circle of friends, including best friend Rachel, a gorgeous fiancé and enviable style. With flawless makeup and effortlessly chic style, Darcy (like Kate!) is a girl worth borrowing from... and while fans of the movie can't borrow Darcy's friends or her fiancé, they can borrow her gorgeous beauty looks with tips, how-to videos and products from Almay.
Almay, Hudson and Warner. Bros. have teamed up to help consumers capture and recreate three of Kate's favorite beauty looks from the film. Fans can choose from her day look, which features luminous skin with intensified eye color, her night look, which includes a sultry, smoky eye, and her gorgeous, pulled together professional look, which can be created in just 5-minutes.
Almay has partnered with renowned makeup artist Daniel Martin to create exclusive how-to videos for Almay's Facebook page that give step-by-step instructions and expert tips and tricks on how to successfully 'borrow' Kate's looks from the movie. The videos will launch on April 18th. And beginning May 2nd, Almay will have dedicated displays in-store with product recommendations for each look, as well as instructional pamphlets for easy application.
Almay is also offering consumers the opportunity to not only look the part of Darcy, but enjoy a taste of the character's lifestyle by giving one winner the ultimate beach weekend at the summertime hotspot where Darcy and her friends enjoy the summer -- the Hamptons, New York. The sweepstakes will be held starting May 2nd on Almay's Facebook page (www.facebook.com/almay).
Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant/ deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon's global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com.
About "Something Borrowed"
Alcon Entertainment presents a 2S Films Production, a Wild Oceans Films Production, a Luke Greenfield Film, "Something Borrowed," starring Kate Hudson, Ginnifer Goodwin, John Krasinski, Colin Egglesfield and Steve Howey. Directed by Luke Greenfield from a screenplay by Jennie Snyder Urman, based on the best-selling novel Something Borrowed, by Emily Giffin, the film is produced by Hilary Swank, Molly Mickler Smith, Broderick Johnson, Andrew A. Kosove, Aaron Lubin and Pamela Schein Murphy, with Ellen H. Schwartz serving as executive producer. Charles Minsky is the director of photography; Jane Musky, the production designer; John Axelrad, the editor; and Gary Jones, the costume designer. The music is composed by Alex Wurman. "Something Borrowed" will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.somethingborrowedmovie.com
About Daniel Martin
Daniel's work has been featured in Vogue, Harper's Bazaar, Interview Magazine, Vanity Fair, The New York Times and W Magazine. He was also one of two makeup artists who had the exclusive privilege of participating in the historic "All Black" issue of Italian Vogue, shot by legendary photographer, Steven Meisel.
Daniel's celebrity clients include Amanda Peet, Elaine Irwin, Helena Christensen, Kate Bosworth, Malin Akerman and Olivia Palermo, among others.