Mary-Kate Olsen and Ashley Olsen StyleMint October T Moment

October 5, 2011, [New York] - Today Style Mint launch their Trick or T- Halloween T Moment, which includes an interactive component where at the end of the video viewers receive a promotional code to use on the Style Mint site for their purchase of a T.

About the T Moment: Each month Mary-Kate Olsen and Ashley Olsen kick of the T Moment contest with a video and ask audiences to submit the call to Action. For October they are asking to submit videos or photos of themselves showing how they dress up their T for Halloween.

Entries will be accepted until 10/31/2011 and can be submitted on the Style Mint Facebook FanPage (www.facebook.com/StyleMint~) Winners are hand picked by Mary-Kate Olsen and Ashley Olsen and receive a full year of Ts. Attached is the embed code with the video and a still from the video.

Style Mint.com recently launched on July 1, 2011 and is the new online fashion venture of designers and style icons, Ashley Olsen and Mary- Kate Olsen. The site offers exclusive monthly collections of limited edition T shirts and is a membership based social commerce brand offering customers a tailored shopping experience.