October 5, 2011, [New York] -
Today Style Mint launch their Trick or T- Halloween T Moment, which includes an interactive component where at the end of the video viewers receive a promotional code to use on the Style Mint site for their purchase of a T.
About the T Moment: Each month Mary-Kate Olsen and Ashley Olsen kick of the T Moment contest with a video and ask audiences to submit the call to Action. For October they are asking to submit videos or photos of themselves showing how they dress up their T for Halloween.
Entries will be accepted until 10/31/2011 and can be submitted on the Style Mint Facebook FanPage (www.facebook.com/StyleMint~) Winners are hand picked by Mary-Kate Olsen and Ashley Olsen and receive a full year of Ts. Attached is the embed code with the video and a still from the video.
Style Mint.com recently launched on July 1, 2011 and is the new online fashion venture of designers and style icons, Ashley Olsen and Mary- Kate Olsen. The site offers exclusive monthly collections of limited edition T shirts and is a membership based social commerce brand offering customers a tailored shopping experience.
BeachMint is an institutionally backed e-commerce company for celebrity-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth in October 2010 and will launch two more sites in 2011 in various consumer product verticals.
Dualstar Entertainment Group, founded in 1993 by Mary-Kate Olsen and Ashley Olsen, is a distinctive boutique global brand management company renowned for developing lifestyle labels fulfilling market niches on the fashion spectrum including The Row, Elizabeth and James, TEXTILE Elizabeth and James and Olsenboye.