April 26 2011 - [London]
- Kate Middleton's style is creating a fashion fever across the nation as the Royal Wedding is drawing nearer.
Over half (66%) of British women think that girls will start emulating Kate Middleton's style and two fifths (40%) have voted Kate as a style icon. Kate's fashion influence has even inspired a new project, carried out by an up-and-coming graduate from the renowned London College of Fashion, creating mini replicas of her outfits.
The designer, Chloe Bayly 24, has created the range of Kate Middleton inspired outfits, including her prediction of what Kate's wedding dress will look like, using Harumika, a fun and easy to use creative toy that combines art and craft with fashion.
Chloe Bayly Designs on Mini Harumika Mannequinns, Photo Courtesy of Bandai UK.
This unique collection designed exclusively for Harumika, features miniature replicas inspired by Kate Middleton's most iconic outfits including the Issa engagement dress, which sold out immediately after the engagement announcement, her notorious see-through dress that caught Prince William's eye and the 'Titan' dress by Alice Temperley.
Other outfits in this capsule collection include the Reiss dress that Kate wore for her official engagement photos by Mario Testino, the Burberry trench which was also an instant seller, and the two piece red suit Kate wore when she returned to St Andrews with William to visit where they first met and fell in love.
Chloe Bayly, Photo Courtesy of Bandai UK.
Kate Middleton's Prediction of the Wedding Dress Designed by Chloe Bayly, Photo Courtesy of Bandai UK.
Harumika has been a hit with all ages since it launched in 2009, with sales in 2010 increasing over 300% since its launch (source NPD Eurodata). The Bridal Collection is expected to see sales rocket even further as wedding fever grips the nation.
Chloe Bayly researched into iconic wedding dresses before coming up with her prediction for the big day. Step-by-step "get the look" tutorials have been filmed and posted on YouTube- [youtube.com/user/BandaiUK] enabling girls to recreate the outfits for themselves.
Chloe Bayly from London College of Fashion comments:
"Kate Middleton is developing into a style icon as young girls aspire to be like the future princess. I am hoping the mini-collection inspired by her classic outfits will allow girls to style their own outfits and even recreate Kate's dress after her big day."
Kate Middleton's "See-through dress" Re-Designed by Chloe Bayly, Photo Courtesy of Bandai UK.
Kate Middleton's Engagement Dress Re-Designed by Chloe Bayly, Photo Courtesy of Bandai UK.
Vicki Elmer, girls' product manager for Bandai, the toy company that makes Harumika, comments:
"Harumika is a great product for encouraging children's creativity as it allows girls to imagine and craft their own fashion designs with ease. With the Harumika Princess Kate-inspired mannequins girls can recreate their favourite trends and outfits they see on their role models."
The Harumika Bridal Collection is available now from Toys R Us and allows children to get creative and design their own wedding dresses. Harumika is tipped to be a must-have toy in 2011 as experts predict a return to traditional value-for-money, craft-making toys that encourages children to use their imagination.