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Untitled Document

Giuliana Rancic Adds Her "Confession" to Bluefly's Award-Winning Closet Confessions Series

Photos courtesy of Bluefly.
March 29, 2011 - For nearly 10 years fans have followed E! News anchor Giuliana Rancic for her up-to-the-minute take on the latest celebrity dish.

Now she's dishing on the contents of her E! dressing room in the 14th installment of Bluefly's award-winning Closet Confessions series.

Joined by her stylist Jose Camilo, Rancic points out the flats she has to wear-she jokingly calls them "runts"- explaining that each E! News shot has two takes, one with heels and one without, to ensure she doesn't tower over co-host Ryan Seacrest. Seconds later, Rancic shows off the luxe YSL tote Seacrest gifted her with for the holidays.

Taking viewers for a behind-the-scenes look at what, and who, it takes to make her camera-ready, Rancic and Camilo keep up their hilarious banter reminiscing about clothes they've fought over and the pieces husband Bill finds most sexy. Rancic calls one dress "a potato sack" while Camilo exclaims, "You dress like a boy!" In the end, they both agree: "We have the best job!"

Since its launch in April 2010, Bluefly's Closet Confessions series has garnered over 3 million pageviews throwing open the closet doors of 14 style stars including Nicky Hilton, Kimora Lee Simmons, Kelly Osbourne, Bethenny Frankel, Johnny Weir, and Joan & Melissa Rivers. Now, fans of the series will be rewarded for doing what they already do-anyone who shares Giuliana's Confession on Facebook, Twitter, or via email will automatically be entered for the chance to win a $500 Bluefly splurge.

In February 2011, Bluefly was honored with the Fashion 2.0 Award for Best Online Video. Presented by the Style Coalition and The Find, the Fashion 2.0 Awards recognize the Best in Fashion, Technology, and Social Media.

"We couldn't be more thrilled to welcome Giuliana Rancic into the Closet Confessions fold. She has built a strong following for herself based on her sharp sense of style and approachable personality which is what the series-and Bluefly-is all about," Bluefly's CMO Bradford Matson explains.

Catch Giuliana's Closet Confessions on Bluefly.com/Closets which started on March 23rd.


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