"The Youth & Family Marketing Mega Event" and "The Life Stage Marketing Summit"

Fashion Trendsetter is proud to announce new media parnerships for the two upcoming mega events; "The Youth & Family Marketing Mega Event" and "The Life Stage Marketing Summit". Both events will be held through May 10-12, 2010 at the Hotel Sax Chicago.

The Youth & Family Marketing Mega Event
May 10-12, 2010 | Hotel Sax Chicago
www.iirusa.com/family

Kids Mega and Youth Mega are back together into one all-encompassing event in Chicago. With two focused tracks on Understanding Kids, Connecting with Parents and Keeping Up with Tweens and Teen, Create NEXT NOW is the destination for those looking to reach all segments of the modern, young family - moms, dads, kids, tweens and teens.

Showcasing what's next in these markets in terms of shopper behavior, interests, and the latest in market research, marketing, trends and innovation, the conference will bring together corporate best practices and gurus to facilitate understanding and connecting with these focused segments.

The Youth & FAMILY Marketing Mega Event IS THE destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what's next first, before your competitors.

The Life Stage Marketing Summit
May 10-12, 2010 | Hotel Sax Chicago
www.iirusa.com/lifestage

The Life Stage Marketing Summit explores best practices for pinpointing innovative ways to deeply connect with profitable segments, growing segments and new segments to maximize lifetime value and achieve sustainable growth. From the segmentation to the marketing, learn the best ways to change with your consumer, break into new life styles and stages without alienating your consumer base and how to create products that succeed across stages and styles.

Why Life Stage Marketing Summit is so urgent for 2010?
The foundation for a repeatable innovation formula often lies in the execution of strategic customer segmentation. Understanding behavior, translating that behavior into future purchasing decisions sets the stage for new products, services and incremental innovations. The time is now. The customer is boss and competition is fierce. We live in a global transparent economy. Understand and maximize your customer lifetime value by knowing them better than anyone else, anticipating their needs and satisfying them first.