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Lenzing Spring/Summer 2012 Color Trends

Lenzing Spring/Summer 2012 Color Trends

DOWNLOAD Lenzing Spring/Summer 2012 Color Trends | Pdf File 4 MB

Lenzing Spring/Summer 2012 Color Trends [New York], October 17, 2011

Be Real

Be Honest
What you make, how you make it, how you use it... how you get rid of it - consumers demand transparency in all steps from the conception of a product to the disposal - or even better - how it's reborn to a new form or product. Don't try with 'green-laundering' any more.

Be Happy
Think 'out of the box' whenever creating and re-using, re-use puts a smile on your face; it's lovely that so much creativity is going on out there.

Be Sensitive
Designing moves from intelligent to sensitive.'Compassion by design' is the catchphrase when approaching consumers. Brainpower is at the core.

Be Proud
In the schools of the most progressive 3rd world help organizations, uniforms are reminiscing local traditions, not Western European dress code. Thus they avoid cultural imperialism, and the local kids are endowed with self-esteem. More than ever education is in focus.

Be Human
Once again, design is conceived as a social matter, a skill rooted in humanism.

TREND I -Darkland

TREND II - Boring

Lenzing Spring/Summer 2013 Color Trends Lenzing Spring/Summer 2013 Color Trends


TREND IV - Silent

Lenzing Spring/Summer 2013 Color Trends Lenzing Spring/Summer 2013 Color Trends

TREND V - Industrial Poetry

Color Usage

Click images to enlarge
The Lenzing Group is an international group of companies. The Lenzing headquarters in Austria coordinate our production sites in all major markets and our global network of sales and marketing offices. Lenzing provides the global textile and nonwovens industry with high-quality cellulose fibers. We are the leading supplier in many business-to-business markets - from special cellulose fibers to high-tech plastics polymers.Seventy years of fiber production expertise make us the only producer world-wide of all three man-made cellulose fiber generations, from classic viscose to lyocell and modal. Lenzing's unique combination of consistent customer orientation with leadership in quality, innovation and technology is the foundation of our success. Lenzing is committed to the principles of sustainable management and very high environmental standards.

 Lenzing AG
Trends by:
Lenzing Aktiengesellschaft A-4860 Lenzing, Austria
fibers @

All photos and trend information is courtesy of Lenzing.
Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding Pantone color system.

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