The SS'12 collection provides scope for new inspiration with distinct details that stand out across the existing categories. Where the cut is slightly masculine, the details of the design are extremely feminine and reminiscent of the line's source of inspiration - the air of confidence that recalls the powerful women of the '90s. The color palette playfully contrasts bright colors with monochromes; these are combined with gorgeous polka-dot pieces and interesting 3-D shapes that give the silhouettes a novel stylistic twist. Another highlight is the introduction of the Running Broadbill adizero shoe with adizero technology and the Axyridis Clima gym with adidas ClimaCool technology.
The very successful Running category returns with fine and light materials, for the first time incorporating adidas ClimaCool technology (allowing the body to stay dry and comfortable with ventilation in the key areas of heat and sweat production) in a true fusion of performance and style. Highlights include the round cuts and the strong and vibrant color palette that makes it possible to combine the line with others in the collection, such as Cycling.
With strong dance inspiration, the Studio line is very feminine and directly inspired by Stella McCartney's ready to wear collection, as seen in details such as low shoulders, curve-enhancing silhouettes and the use of gorgeous polka-dot pieces. It can also be easily combined with the Yoga line, which is based on soft, comfortable pieces made from organic cotton in neutral colors that contrast with the new introduction of strong and warm shades.
Always keeping in mind those who like to stay simply stylish while during performance, another highlight of the collection is the new Essentials line, which revives classic pieces from previous collections in new and updated colors and textiles.
Also this season, the World Number 1 Tennis player Caroline Wozniacki is the face of the Tennis collection, showcasing the Tennis line on court and the Studio and Running lines off court.
The outfits for the Australian Open and Roland Garros are inspired by floral themes, alongside the dominance of warm and strong colors. For the first Grand Slam, the top athlete will dazzle the court in a sophisticated functional floral all-over engineered lace Tennis Dress (special features being the cut of the dress and the integration of the miCoach training system in the bra). For the second big tournament, Caroline will sport a very feminine matching orange top and yellow skirt on court, which ensures elevated performance combined with sophisticated design details.
At Wimbledon all eyes will be on the Danish tennis star in an elegant white dress, again with a light floral touch. A special version of the iconic Barricade VI adidas shoe, for the adidas by Stella McCartney line, completes the outfit.
In addition to the highlights mentioned above, the collection for this season also offers new styles for Golf, Cycling and Running.
The spring/summer 2012 collection hits retail in around 671 stores, including www.shopadidas.com, adidas Sport Performance and Stella McCartney stores, as well as leading e-retailer Net-a-Porter. Apparel prices range from around $50 for the Perf Hot Pants to $300 for the Running Perf Jacket. Footwear starts at around $100 for the Thallo Ballerina Flats and goes up to $160 for the Festuca shoe in the Golf collection. Accessories are from $75 for the Yoga Mat and up to $225 for the Tennis Bag.
|adidas by Stella McCartney
Successfully grown since 2005, the adidas by Stella McCartney collaboration was launched with a spring/summer collection in February 2005 and remains a unique concept for women. The collection is deeply rooted in sport; the highly functional sports range consists of apparel, footwear and accessory pieces in Tennis, Golf, Weekender, Running, Yoga, Studio, Swim and Cycling for the spring/summer seasons, and Wintersports for the fall/winter seasons. The newest adidas by Stella McCartney collection is all about sun, beach and fun of enjoying the sea through sports: Surf.
adidas Better Place
The adidas by Stella McCartnaey collection is part of the adidas Better Place Program. To be included within the Better Place Program, the materials must come from a sustainable source, be produced without dangerous chemicals, and be manufactured under the highest workplace standards with waste and energy management systems in place.
adidas is constantly reviewing this list as new information becomes available on where and how these environmentally sensitive materials are produced. Below are listed some examples from the short list of materials we currently allow, and why we believe these materials are preferable: