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Versace to Design Iconic Collection for H&M This Fall

Versace to Design Iconic Collection for H&M This Fall

July 20, 2011, [New York] - H&M announced that its Fall 2011 designer collaboration will be with one of the world's most legendary fashion brands, Versace.

Designed by its creative director Donatella Versace, the exclusive collection will recall the vibrant heritage of the brand, complete with leather, prints, color, and exuberance in exclusive materials at fantastic H&M prices.

The collection will include lines for both women and men and selected pieces for the home. The US will release the collection on November 19th in select stores.

The collection will be available in about 300 stores worldwide. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19.

"I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere," says Donatella Versace.

"Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and extraordinary - everything Versace stands for. Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the festive season," says Margareta van den Bosch, creative advisor at H&M.

Versace is a brand steeped in glamour to its very core. Founded in 1978 by Gianni Versace, his daring dresses and wild iconography revolutionized fashion, creating provocative styles in classical themes, all cut with an impeccable eye for design.
Donatella Versace and Margareta van den Bosch, Photographer: Johan Sandberg

Since 1997, Donatella Versace has continued Gianni Versace's work as creative director, evolving the brand into a global fashion house at the forefront of what luxury means today. Famous worldwide for her signature wardrobe, Versace is the epitome of everything the House of Versace stands for.

Versace is the latest couture house to collaborate with H&M on an exclusive designer collection, following the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons, Roberto Cavalli, Jimmy Choo and, most recently, Lanvin. For H&M, Versace has looked back to the archives to reinterpret some classic Versace designs.

The womenswear collection will be dominated by dresses that express the spirit of the season, featuring studded leather, silk and colorful prints, and accessories including high heels and costume jewelry.

The men's collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer collaboration at H&M, the collection will include homeware pieces including pillows and bedspread.

Click images to enlarge
Related News: The Icons of Versace for H&M: Strong Color, Wild Print and Glamorous Attitude

[New York] - October 21, 2011 - Versace's collection for H&M is full of the pieces that have made the house of Versace legendary.


Dominated by color, print and cut, the brand's creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience.

Iconic dresses are the focus of the women's collection, while menswear is centered on sharp tailoring. And, for the first time, an H&M designer collaboration will include homeware pieces, reflecting Versace's influential home designs.

All collections will be available online and in about 300 stores worldwide. The collection will be released in US stores on November 19th.

"The collection for H&M is the essence of Versace. For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace such as the bright prints, the Greek key and daring cuts. I can't wait to see how H&M's wide audience will make these pieces their own." Donatella Versace...read more


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