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"Trunks for Trunks" Collection by Love Brand & Co.

"Trunks for Trunks" Collection by Love Brand & Co.

[London], June 30, 2012 - Whether you're a groom about to jet off on honeymoon or a guest attending a wedding in a far-flung exotic location, you'll want to have a pair of Love Brand & Co. trunks in your suitcase before you hit the beach.

BTLB, Palm Breeze and Mint Green. Photo by Love Brand & Co., courtesy of
Love Brand & Co. is the brainchild of young London designer Oliver Tomalin. This new socially responsible lifestyle brand promises to take our waters by storm. Set up only last year, the company plans to expand through a series of ready-to-wear products, each intrinsically dedicated to a relevant charity. The first, 'Trunks for Trunks' (swimming trunks for endangered Asian elephants) inspired and motivated by the plight of the iconic animal. Tomalin saw a great opportunity to help the Elephant Family in a credible and savvy way, by creating his superbly designed collection of state of the art men's swim.

This Spring/Summer 2012 collection "Trunks for Trunks" by Love Brand & Co. has a classic European cut (above the knee) loosely tailored for a stylish and comfortable fit in a wide selection of 8 icon block colors, 2 stripes and 5 limited edition prints. Each is available across 7 sizes (XXS-XXL) for the boys in the family. Offering cool swimwear with a conscience for men, boys and babies alike.

Mint Green, BTLB and Palm Breeze. Photo by Love Brand & Co., courtesy of
The design is extremely thoughtful with notable details including the silver alloy drawstring aglets in the shape of elephant tusks. The connecting element is even stained red to act as a symbol of past ivory pouching. The Love Brand & Co. engraved eyelets are also used both for sport water escapes on the back and on the front waistband for smooth running of the durable weave drawstring. The high performance fabric is extremely quick drying and is beautifully constructed with state-of-the-art craftsmanship.

For the care of the garment, they are presented in a reusable 'ivory white' drawstring pouch complete with the Love Brand & Co. logo, which adopts its British national colors, and borrows the elephant motif, using 2 elephants which come together to form a heart. The trunks are also luxuriously packaged in a white glossy, cylinder gift box, also a reusable container, encouraged to continue life as a change collection tin.

Love Brand & Co. fans can feel good from both wearing excellent quality apparel and from contributing a donation to a deserving cause. 5% of gross profit is donated to the charity Elephant Family. Its founder, Tomalin, calls his concept 'Bisociation' adopting the term coined for the conceptual blending of elements drawn from two previously unrelated mediums. He suggests a deeper cultural shift where consumers will start to consciously and subconsciously associate products to newly associated ideas for charitable giving.

BTLB, Mint Green and Palm Breeze. Photo by Love Brand & Co., courtesy of
BTLB, Palm Breeze and Mint Green. Photo by Love Brand & Co., courtesy of - Bikinis - Beachwear
Blocks: Apple Green, Coral Red, French Blue, Lemon Yellow, Mint Green, Pastel Pink, Sherbet Orange and Royal Blue.


Loud & Lucky - Large red ladybirds on a white ground.
Bundles of Love - Red & blue looped swirls on a blue ground.
Pineapple Punch - Grey & pink pineapple print on a raspberry ground.
Palm Breeze - Blue, pink & green on a mint green background.
Cherry on top - Large white cherries on a red background.
Stripes - Classic nautical stripes on a white background (available in blue or red).

All available in sizes: XXS, XS, S, M, L, XL, XXL

Boy's block color from £68 / Boy's print from £78
Men's block color from £118 / Men's print from £128
Pineapple Punch, Lemon Yellow and French Blue. Photo by Love Brand & Co., courtesy of

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