[New York], March 22, 2013 -
This is an exclusive fashion work from Romanian Designer Lana: a unique, limited edition jacket made with Puma called "Etno Shake".
Lana with one of the celebrities that are already wearing the Etno Shake jacket; DJ Baauer, the Harlem Shake creator himself.
Etno Shake is a Romanian traditional take on the iconic Puma T7 Jacket, a folklore-inspired pattern coming from the old village heritage.
The Puma store selling the jacket was decorated with the Romanian pattern used by Lana, with traditional carpet at the entrance and rural masks on the mannequins.
The jacket is promoted online through a video promo, an ethnic, very Romanian-infused version of the trendy Harlem Shake meme.
A Little History
Back in 2011, PUMA activated the most important creative local audience and their connections via a creative competition centered around the PUMA T7 jacket on the IQads platform. The brief was to create a very own design of the T7, built for one, changing its color or the imprint, keeping its original shape that is unchanged since 1969.
PUMA fans used the T7 jacket as support to send an original, daring and wearable message. Their own.
And so the PUMA T7 Creative Factory Competition was born: TheCreator.ro/PUMAT7
After 63 days of huge buzz, over 540.000 people got to see the PUMA T7 as the jacket with a classic shape that has an infinite number of designs. Lana, ranked 2nd in PUMA's creative competition, succeeded to receive lots of requests from different young people willing for wearing her jacket. That's why PUMA has created a limited edition "PUMA T7 Etno Shake" available exclusively in PUMA Stores. Lots of artists wanted to wear this lovely jacket, showing the versatility of it.