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Joe's Launches 55 Colors of Denim

Joe's Launches 55 Colors of Denim

September 8, 2011, [New York] - Joe's is taking the colored denim trend to new heights this fall with the release of its new 55 Colors collection.

The iconic denim label has taken one of its seasonless classics, "The Skinny", and produced it in a vast array of colors from bright yellows to muted pastels and beyond. This is a first not only for the brand but also for the denim industry as never before has there been such a wide assortment of tones to choose from.
Colored denim is a widespread trend and one Joe's has fully embraced with the launch of its new 55 Colors collection.

"Colored denim allows women to make a statement without being understated," says Joe Dahan, Founder and Creative Director of Joe's.

"Joe's 55 Colors collection provides variety for women so they can opt for a vibrantly chic, elegant or edgy look depending on their preference."

The 55 colors available in the collection include:

Thyme, Dark Lake, Gable, Spruce, Atlantic, Dirty Olive, Silver Sage, Lily Pad, Overcast, Frost, Eclipse, Medieval, French Blue, Tile Blue, Still Water, Chalk, Plumeria, Violet Blue, Night Shadow, Shark, Purple Passion, Thistle, Sphinx, Sassafrass, Chili Pepper, Fiery Red, Red Orange, Grenadine, Ginger Bread, Carmel, Tangerine, Cerise, Virtual Pink, Lollipop, Geranium, Nectar, Evening Sand, Pale Pink, Tapenade, Topaz, Gold, Parakeet, Lime Punch, Buttercup, Sunny, Ethereal, Jet Black, Shadow, Charcoal, Paloma, Lunar Rock, Chocolate, Cobblestone, Walnut, and Moon Beam.
The wide assortment of colors allows women to make an effortless style statement this fall. The 55 Colors collection retails for $158 and is available now at and the New York City Joe's Pop-Up Store, which opens doors on September 8, 2011 (today) on Fashion's Night Out and is located at 77 Mercer Street.

These are a fall must-have for every fashionista!





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