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Edinburgh Zoo Pandas and Their Edible T-shirts
Edinburgh Zoo Pandas and Their Edible T-shirts |
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Bamboo Panda Top - £24.95
This top is inspired by the icon of conservation, the Giant Panda; the Kanji reads 'help' and is one of our best fitting, softest tops yet. So soft the pandas want it back.
This Bamboo T-Shirt was made in a Fair Wear Foundation Audited factory, It was transported by ship, not air. Printed with phthalate-free inks and hand-finished in the UK. |
Panda Bamboo T-shirt - £24.95
This t-shirt is inspired by the icon of conservation, the Giant Panda. This t-shirt is made from Bamboo and Organic cotton blend; a new eco-textile that makes it one of the softest t-shirts ever made.
So soft, the Pandas want it back...
This Bamboo T-Shirt was made in a Fair Wear Foundation Audited factory, printed with phthalate-free inks and hand-finished in the UK. |
| Click here to view the Women's T-Shirts |
Click here to view the Men's T-Shirts |
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[London], December 6, 2011 - An eco fashion brand has teamed up with Edinburgh Zoo to make t-shirts for their new Giant Pandas, Tian Tian and Yang Guang.
With the Zoo conscious to raise awareness about conservation, they recruited Eco fashion brand Rapanui, winners of the RSPCA Good Business awards, to create a t-shirt made from bamboo - but rather than going on the Panda's plate, these t-shirts are being sold alongside the visitor's attraction to raise money and contribute to their upkeep.
Bamboo is hailed as a fabric of the future, Mart Drake-Knight, Co-founder and designer explains:
"Bamboo is an amazing fabric, it is as soft as silk but half the price, it grows fast without water, pesticides or fertilisers, Bamboo has a lot of potential as a sustainable textile, not to mention the softness and kind-to-skin properties that make them feel great."
Rapanui recently won the RSPCA Innovation in Fashion award for its approach to traceability and animal welfare, and claim their mission is to make eco cool:
"Eco fashion is no longer about itchy brown socks, we want to use the power of cool to inspire wider lifestyle choices" said Co-founder Rob Drake-Knight. The Guardian recently described Rapanui as 'bang on trend'
More info on bamboo as a fabric: rapanuiclothing.com/ethical-fashion/bamboo-clothing |
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| DETAIL - Bamboo Panda Top - £24.95 |
DETAIL - Panda Bamboo T-shirt - £24.95 |
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About Rapanui
At Rapanui we design and make casual wear in line with the latest trends, but from more sustainable materials. We use ethically accredited factories that are powered by wind and solar energy - and by using cutting edge eco-textiles, we create products that have a unique natural softness and feel when worn. The result is clothing that looks great and feels great too. Whilst the organic, ethical and low carbon approach to our supply chain is unique, our real contribution to sustainability has come from the traceability of our products, our work towards improving traceability in our industry and the conversation this has sparked between shoppers, brands and manufacturers. Using our trace mapping tool, at Rapanui you can find out exactly where our products come from, how and where they are made: From the seed being sewn, picked, spun, sewn and transported. It is traceability from seed to shop.
Rapanui has also developed a potentially industry-changing ecolabelling system to summarise the detailed and often confusing information on clothes packaging, and make it easy for consumers to shop quickly with a conscience. This ability to make a quick informed choice is something missing from, but entirely compatible with, the high street. This work has gained national recognition in the press and at awards ceremonies and has been taken on by high street brands looking to replicate our success. A draft proposal is set to be presented at a parliamentary commission later this year, with a view to be proposed as EU legislation.
Traceability in Textiles - www.rapanuiclothing.com/eco/traceability-textiles.html
Ecolabelling Textiles - www.rapanuiclothing.com/eco/ecolabelling-clothing.html
In just 3 years of trading, this exciting new brand has already made a substantial contribution to sustainable fashion and created real change in an industry plagued with bad ethics. Mart Drake-Knight, designer, sums up Rapanui."Fashion is like no other medium, in that you literally dress yourself in what you believe in. Rapanui gives people a choice to vote with their wallet for ethical fashion. We want to use the power of fashion to make eco cool, and design traceable, transparent products that let you shop quickly with a conscience."Rapanui was founded in 2008 by Rob and Martin Drake-Knight, now aged 25 and 26, with £200 savings. They feature on the Future 100 list of Top Young Entrepreneurs, whilst Rapanui featured on the Top 100 Start-ups list of 2008. They have sought no investment and make every effort to encourage other young people to believe in their ability to create successful, sustainable businesses. |
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