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Ashley Olsen and Mary Kate Olsen's StyleMint

Ashley Olsen and Mary-Kate Olsen's StyleMint

Ashley Olsen and Mary-Kate Olsen
Ashley Olsen and Mary-Kate Olsen, Photo courtesy of stylemint.com.
July 4, 2011, [New York, NY] - On July 1st, designers and style icons, Ashley Olsen and Mary-Kate Olsen launched their highly anticipated online fashion label, 'StyleMint'.

StyleMint will offer exclusive monthly collections of limited edition T Shirts. "There's nothing better than a simple, chic and versatile T. When it's done right, you just know. That's what we do at StyleMint," stated Ashley Olsen.
StyleMint is a membership based social commerce brand offering customers a tailored shopping experience and is as much about the product as it is about creating a personalized member experience. In addition to the T's, StyleMint.com will offer content including a blog, behind the scenes videos, trend reports and styling tips showing how to wear and what to pair with each T. StyleMint will look to create an authentic relationship with each customer and build an interactive community around style.

Getting started is easy. First users take the quick and fun Style Quiz to build their personal StyleProfile. Based on their selects in the quiz, they are presented with a gallery of TopStyles featuring T Shirts in head to toe styled looks.

Each month's collection includes one special limited edition graphic T featuring a fun, quirky saying or design. It's free to browse the site with no obligation to buy.

There is no charge until the first purchase.

Although, StyleMint is a monthly membership, if you do not find something you love, just opt to skip the month at no charge.

As a user makes purchases, StyleMint becomes familiar with style preferences and continues to refines it's selections for the member.

Join the T Shirt revolution today at www.stylemint.com.
Ashley Olsen and Mary-Kate Olsen's StyleMint Ashley Olsen and Mary-Kate Olsen's StyleMint
Photographer: Terry Richardson, Photos courtesy of stylemint.com.
BeachMint is an institutionally backed e-commerce company for celebrity-­curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth in October 2010 and will launch two more sites in 2011 in various consumer product verticals.

Dualstar Entertainment Group, founded in 1993 by Mary-Kate Olsen and Ashley Olsen, is a distinctive boutique global brand management company renowned for developing lifestyle labels fulfilling market niches on the fashion spectrum including The Row, Elizabeth and James, TEXTILE Elizabeth and James and Olsenboye.


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