[Paris], February 26, 2012 - On the occasion of the launch of Very Irrésistible Givenchy Electric Rose, discover Liv Tyler's reinterpretation of the hit single 'Need You Tonight' and the music video shot by Johan Renck.
Since 2003, the Very Irrésistible Givenchy fragrance line has embodied the key values of the brand - elegance and emotion combined with a high degree of creative freedom.
For 2012, Parfums Givenchy is adding a new twist to the Very Irresistible L'Intense
fragrance. In collaboration with Sony Music Entertainment, the brand is organizing an electrifying encounter between the worlds of rock and perfume.
For the first time, Liv Tyler, the Very Irrésistible Givenchy muse since the beginning, reveals her voice and sets her inner energy free in a reinterpretation of a major rock hit, produced by renowned artist and producer David Andrew Sitek.
Very Irresistible L'Intense is a fragrance for the woman who is strong and confident yet ultimately feminine. Turkish rose with dazzling top notes of plum and addictive base notes of musk and patchouli insure you will be unforgettable.
On the occasion of the launch of Very Irrésistible Givenchy Electric Rose, discover Liv Tyler's reinterpretation of the hit single Need You Tonight and the music video shot by Johan Renck.
A true multimedia artist, Renck has directed many music videos, advertising films and photo shoots, working for major brands and internationally renowned artists alike.
The Need You Tonight video captures Liv's resolutely rock 'n' roll spirit and shows her more magnetic and irresistible than ever. Featuring a choreography by famous dancer Bianca Li, its unique style and energetic vibe resonate perfectly with the Givenchy world.