A few days ago Edith A'Gay presented her Spring-Summer 2007 collection, named "Conversion" during the Paris Fashion Week, in Espace Saint Martin. Edith A'Gay's new collection was based on the principle of "Conversion".
In the context of metamorphosis, the outfits were variable due to the creativity of the person wearing them. This idea leads into the twilight zone of colorful fantasy and straight geometric silhouettes.
For the first time, the collection was completed with shoes and boots, also designed by Edith A'Gay, by the same material like the outfits and also high quality jacquard-silk, and combined with the finest glove-leather in bright colors as red, gray and black.
All of the shoes are reminder of the 30s style, with a little touch from men's shoes, like "dandies".
Edith A'Gay describes her unique style as "reduced contemporary elegance for everybody and for every moment and individually transformable outfits for one's image to celebrate everyday". In her collections, the usual strong line is combined with fine, erotic and feminine elements.
Edith A'Gay is an Austrian/Hungarian fashion designer based in Vienna. She graduated from the Academy of Applied Arts, Fashion Design, Vienna, in 1997 and her professors included Marc Bohan, Helmut Lang and Jean-Charles de Castelbajac. With a track record of more than 40 participations at international fashion shows and projects, Edith A'Gay has been working on her own creations since 1997. She has recently been awarded a prize at the 4th Fashion Week in Vienna.
Since 2003 she exhibited and presented her collections at the Fashion Week Paris. In April 2005 she participated at Tokyo Mood, Aoyama, Bell Commons organized by Workshop salon/ France and in November and in February 2006 by the EU-Gateway to Japan/Mini Trade Mission in Tokyo/Japan.
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