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The Fashion Industry: Small Business Challenges #1

The Fashion Industry: Small Business Challenges #1

The Fashion Industry: Small Business Challenges #1
While we are talking about new fashion businesses, I thought we'd take a look at Palmer Harding's beautiful Fall/Winter 2012 collection.

By Alexandra SUHNER ISENBERG

Editor-at-Large

[Vancouver], April 11, 2012 - As a former owner of a small fashion business (luxury lingerie, I'll tell you more about it someday), I understand the challenges young brands face when trying to launch their businesses.

It is very, very tough, and this article by Vanessa Freidman (one of my fave bloggers) inspired me to write a few posts about establishing a fashion business.

This will only be an occasional column, but if there is anything specific you'd like me to address, then message me here.

So, you should start by reading this Material World article by Vanessa Friedman that has left me gobsmacked. The article talks about a young (unnamed) designer who delivers an order to a prestigious store, knowing full well they won't pay for the stock. Their rationale for this is that their presence in the store is like advertising and will help with exposure...read the full article



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