By João Paulo NUNES
January 12, 2011 - Petar Petrov is a talented fashion designer, originally from Bulgaria, who studied fashion under Raf Simons at the University of Applied Arts in Vienna.
Upon graduating, he established himself in the Austrian capital and started heading his own menswear collection in June 2004. In January 2007, he launched his first womenswear collection to critical acclaim and, in recent years, has shown in Men's Fashion Week in Paris. He has deservedly received numerous awards, including the Austrian Fashion Award for International Press in 2004 and Best Designer Award at the 2009 Vienna Awards.
With design characterised by attention to purity and simplicity of form, Petrov's collections aim to create an easily wearable elegance devoid of overt ideological concepts. Inspired by cultural contrast and the combination of high and low sartorial trends, his underlying creative tone is based on a wearable yet complex view of fashion. His garments tend to depict a clean-lined elegance that strives not to try too hard and, most importantly, reflect the vitality and energy of modern lifestyles of men about town the world over.
His menswear range for spring/summer 2011 suggests an exhilarating optimistic approach to fashion, and not only because of the instructions given to his models to walk the runway with bright smiles. Petrov foresees warmer months with a mixture of traditional menswear colours combined in untraditional ways: burgundy, light pink, black, light blue, indigo, off white and light green coexist in fabrics such as heavy jersey, wax and high-tech treated cotton fabrics creating creased structures in a new vibrant sartorial language...read the full article