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Rock Royalty: Iggy Pop and Ray Ban Aviators Share the Stage

By Nicole FINK

New York Editor

May 15, 2010 - The irony -- the ageless, oblique, tear-drop shaped glasses take the spotlight with the same legendary performer who is notorious for breaking glass against his bare chest.

The Williamsburg Music Hall in downtown Brooklyn is where the likes of fashion forward Hollywood starlets like Chloe Sevigny and Kate Bosworth rocked not only with some of music's princess' -- Kelly Osbourne, Annabelle Dexter-Jones and fashion designer, sister Charlotte Ronson -- but, also sashayed around the dimly-lit scene with runway's beloved Agyness Deyn and Jessica Stam.

Founded in 1937 by Bausch & Lomb, and then sold in 1999 to Italy's Luxottica Group for a reported $1.2 billion, the historic and timeless Ray Ban brand is epitomized by the masses. What was once introduced for the United States Army Corps, the Aviator rose to fashion acclaim as the must-have, iconic accessory.

Back to the future is the somewhat appropriate angle as Ray Ban re-launches their historic stunners for summer 2010 with six re-imaging exuding chic detail: the Titanium, the Aviator Craft, the Metal Glide, the Ultra Gold, the Road Spirit, and the Aviator Tech ($139-$485).

The pilot shades embody the spirit of pure rock & roll and have forged a path in rock history that is almost as complimentary to a rocker's attire as slashed leather and a Fender guitar. It is only befitting that Ray Ban is having a stellar celebration of art -- the aviator and the Michigan bred rockers, Iggy and the Stooges, under one roof.

It is a blend of old and new and, rather, not crossing borders, but beyond borders. Festivities in both New York and London blend groundbreaking performances by rock's pioneers of avant - noise, as Ray Ban commissioned iconic, rock photographer Kevin Cummins to capture it all on film.

"Ray Ban has always been a rock & roll brand . . . I've photographed people (wearing aviators) over the past 30 - odd years. They'll wear them in the dressing room. They'll wear them at night when they go on the street. The only problem we had . . . sometimes for a cover, we always wanted eye contact - so we'd force them to take them off. But it was like forcing them to take their favorite shoes off as well," says Cummins. Keep the fire alive and be the cool kid around town and head to Sunglass Hut, June 2010, and let the inner rocker in you live on!





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