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Fashion 101: Lessons in Denim

Fashion 101: Lessons in Denim

Fashion 101: Lessons in Denim
Naked & Famous Jeans



December 1 , 2010 - Most of you are probably well-versed in the world of selvage and raw denim, but if you are anything like me, and are not particularly obsessed with denim, then this post might be of interest.

It is not that I don't wear jeans, in fact, I wear jeans a lot, but I just don't get obsessive about shopping for them. Usually good jeans just fall into my lap, either I happen to find a nice pair in a shop when I wasn't looking, or my friend Julie, who buys a new pair every week (well, almost) gives me a bunch of old ones she doesn't wear anymore, and then I'm sorted for another year.
Although I don't actively seek out raw denim, or fancy brands, or selvage jeans, I am always interested in fashion processes, and especially ones relating to luxury products. So I asked Brandon Svarc, from Canadian denim brand Naked & Famous, to explain to me the real story behind selvage and raw denim. Here it is! Back in the 1800's, denim used to be made on a loom called a shuttle loom. The shuttle was loaded with the weft yarns (the warp yarns are the dyed yarns in denim, and the weft are the un-dyed years that act as "filler" for the denim. That is why some jeans are lighter on the inside. ) and the weft yarns are thrown back and forth over the warp, and this is how the denim is woven. The selvage of the denim therefore is more





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