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Bored of Next Season Before It Has Begun
Bored of Next Season Before It Has Begun |
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| The Lanvin shoe I'd like to buy. |
By Alexandra SUHNER ISENBERG
Editor-at-Large
October 25, 2010 - Now that the Spring Summer 2011 collections are over, we are digesting, reflecting, and planning.
Magazines will be planning their editorial shoots, buyers will be planning their purchases, and many others will be thinking about trends, designers, and what we will be wearing next season. As the shows are becoming more and more widely publicized, I can't help but think of how dated our fashion calendar seems. Not only will these collections be unavailable to us for at least another 4 months, but we can't even pre-order them. I will probably be bored of the Lanvin shoes I've got my eye on by the time they come out into the shops.
Natalie Massenet from Net A Porter, during her Business of Fashion Pioneers interview, talked about changing the fashion calendar, ultimately skipping a season. So instead of showing spring summer in September, we'd show autumn winter. Everyone who saw a show and got super excited about the clothing would be able to run out and buy it the same day. Buyers and journalists would be allowed to preview the collections 3-6 months before they are showed, allowing them to plan for their magazines or stores. But they would be secretive, like what Tom Ford did this season, so only industry professionals would see them. (By the way, are you guys dying of excitement to see that collection? I'm not. I feel bored of that too, even though I haven't seen any of the clothes.)...read more |
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