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ASOS: Access All Areas

By Katie PITMAN | London Reporter

With the rise of bloggers becoming more and more influential - sitting amongst front row royalty at the most important shows in Fashion Weeks and receiving more and more online hits each day - it seems that the industry is finally starting to recognize not just their popularity, but their power.

Solely for bloggers and online fashion journalists, fashion-forward online retailer ASOS, put on an exciting event to showcase their High Summer collection. Not that they needed to prove just how on trend and amazing their clothing, accessories and footwear collections are, but to give a secret insight into what was to come for 2010...

The High Summer collection consisted of everything you need (and want) for summer; pastel colors, nautical striped shorts, denim cut-offs, tribal prints and sweet floral playsuits.

But there was more; digital printed harems, backless maxi dresses, double-waistband chinos and all polished off with statement necklaces and brightly colored beaded bangles.

If sifting through the rails wasn't enough to get you excited about summer, you could try on the clothing, whilst professional hairstylists and Illamasqua makeup artists were on standby, all ready for your very own photo shoot and march down the catwalk in the ASOS studios.

The evening left me praying for hot weather, but even without it, I'll be sporting my favorite ASOS pieces come rain or shine.

Left Photo courtesy of Kirsty | Belle Fantaisie |
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