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YLB for Wallis

By Katie PITMAN

London Reporter

If Wallis isn't at the top of your shopping list normally it will have climbed up more than a few places by the weekend.

Yasmin Le Bon, one of the world's original supermodels, married to Duran Duran's Simon Le Bon and mother of three, has not only put her name to British high street chain Wallis, but has designed and created an exclusive collection for them.

There's no denying that Wallis isn't renowned for cutting edge fashion and with a younger sister like Topshop always in the limelight it's hardly surprising they've fallen into the shadows in the last few years.

Until now, back with vengeance and a super heroine who goes by the name of Yasmin Le Bon leading the way, Wallis are sure to pick up more than a few fashion credentials this autumn.

Yasmin's collection of clothing and jewellery is a true reflection of herself as her inspiration derives from her Persian roots and her very own wardrobe. The collection is sexy yet demure and comprises of 20 versatile pieces that are classically timeless. Key pieces that really stand out are the cream silk tunic with a delicate purple floral design and matching silk necktie and a green one shoulder maxi dress that Yasmin has already been snapped wearing. Her creations are understated and luxuriously chic, and all polished off with ethnic and vintage inspired jewellery.

However, what I think will really make this collection a sell-out is not just the beautifully rich fabrics and exquisite design, but Yasmin's wish to create comfortable clothing for women to radiate confidence in. She's not just taken into consideration how she wants women to look but most importantly how she wants them to feel.

And if you thought Wallis was solely for the older woman then think again as daughter and model Amber Rose has already been spotted out and about in one of her mother's creations, a divine blue crochet cardigan covered in silver sequins and beads, which ticks all the right boxes for an Autumn/Winter 2009 top trend.

YLB for Wallis launches 12th September online at ylb4wallis.com and in selected stores from the 15th September 2009.


For more information please visit ylb4wallis.com

This may be the latest in a long line of high street chains using celebrity endorsements to promote glossy magazine spreads and encourage sales but this collaboration is a match made in high street heaven.

YLB for Wallis launches 12th September online at ylb4wallis.com and in selected stores from the 15th September 2009.


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