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London Fashion Week: The Exhibition

By Katie PITMAN, London Reporter

There's no denying that the most anticipated, exciting and talked about part of London Fashion Week are the catwalk shows (and of course who is sitting in the front rows), but the Exhibition should not be forgotten as it is an integral part of London Fashion Week.

Headonism by British milliner Stephen Jones - Photo courtesy of London Fashion Week
The Exhibition is located within the same venues as the catwalk shows and gives over 200 UK and International brands the opportunity to represent themselves and reveal their brand identity and products. This allows buyers and press to get further insight and inspiration for Spring/Summer 2010 fashion, trends, colors and design. The Exhibitors range from clothing to bags to accessories to footwear and more, and this year there was a real focus on hats as the event Headonism, created by British milliner Stephen Jones, was initiated in order to showcase a number of up and coming London milliners. (Click here for the photo gallery)

Lascivious - Photo courtesy of lascivious.co.uk
Future Classics - Photo courtesy of futureclassicsfashion.com
Exhibitors ranged from the well known to the unknown and included brands such as Dirty Pretty Things lingerie, Beyond Skin footwear and Tatty Devine jewelry and accessories. All the brands showcasing were full of creativity and innovative ideas and design, but the top three most intriguing brands that stood out for me included Future Classics, Lascivious and Goodone, and all for their own different reasons.

Future Classics is a ready to wear clothing brand founded in 2000 by London based designer Julie Wilkins. Her Spring/Summer 2010 collection features traditional vintage items, which have been deconstructed or modified, in order to become revitalized and modernized without losing their classic timelessness.

Lascivious, a sexy yet sophisticated luxury lingerie company which was founded in 2004 by Chloe Hamblen. Her provocative, modern collection comprises of sumptuous lingerie that is directional, experimental and original, and for those who are even more daring there are plenty of naughty accessories.

And Goodone, a sustainable clothing company that produces innovative, recycled clothing, something that is becoming more and more important in today's industry and society. The fabrics used have all been hand-picked, locally-sourced and recycled to become quality one-off items that are funky and unique.

In addition to all these exciting brands there was also a floating T-shirt island, celebrating the T-shirt as a fundamental part of fashion and The Lingerie Boudoir, a showroom devoted to over 15 lingerie designers.

The Exhibition may be without the dimmed lights, loud music and glamorous models, but it's impressive and inspiring nonetheless.

For more information and a full list of the brands featured at The Exhibition please see www.londonfashionweek.co.uk



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