If Karl Lagerfeld were to define the Brazilian word "ginga," perhaps he'd say it's a tropical savoir faire that exists only in Brazil. But if he were to translate "ginga" into a fashion product, the result would be this kitten heel...read more
[New York], March 29, 2013 - Karl Lagerfeld, a man who has become an Icon in fashion world like no other, has designed four exclusive shoe styles for Melissa.
Visionary, eclectic, and iconic, Karl Lagerfeld would most certainly have been an enlightened mind in the Age of Enlightenment. As a fashion designer, photographer, publisher, designer, and also film director, Karl Lagerfeld has created a universe in which every line is perfectly under control, each detail of absolute importance.
The Cartesian mind has hatched a caustic, ultramodern, highly structured style, with an allure and a manner that emerges through graphic symbols that have become his unequivocal hallmarks.
"This is one of the most exciting collaborations that our company has ever started" says Paulo Pedó, Marketing Director of Melissa. "Karl Lagerfeld, the most iconic designer of the 21st century, has widened his kingdom by joining the world of Melissa.
Lagerfeld's great talent, synonymous with couture, will be translated into a shoe line, expanding our consumer base and making his brand more accessible for all", complements Pedó.
Besides creating for luxury brands such as Chanel and Fendi, Karl Lagerfeld has launched his own fashion house. Under his creative direction, the KARL LAGERFELD brand portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories.
The fashion house produces ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate selection of bags and small leather goods.
Creative to his core and passionately interested in the world around him, Karl Lagerfeld works with a variety of prestigious brands on high-profile projects. His collaborations have included St Dupont, HOGAN, Shu Uemura and for the first time with a Brazilian company, Melissa.
Very satisfied with the collaboration, Pier Paolo Righi, CEO of the KARL LAGERFELD brand, says "Melissa has been great in translating Karl's inspirations and designs in genuinely fun and fashionable products that many women will be very happy to wear". We are thrilled about the launch of the Karl Lagerfeld brand in Brazil through his collaboration with Melissa. He will produce mini-collections for four consecutive seasons.
In fashion, don't take anything too seriously. If you follow this piece of advice, you can free yourself up to play with different looks and bring together various references in a fresh way. That's what Melissa did for the Incense + Karl Lagerfeld shoe...read more
Karl Lagerfeld is one of those designers who knows how to unite femininity with power and modern elegance. The Melissa Melissima + Karl Lagerfeld reflects this intersection in a harmonious...read more